Google Reviews
By Mary-Margaret Bennett
September 5, 2023

The Benefits of Google Reviews

Reviews are becoming increasingly important to potential customers as they try to make the best buying decisions for their needs. So when it comes to finding quality feedback they can trust, Google is like the superhero of review platforms. Google reviews can change how folks see your local business, get more people to notice you, and, in return, help you grow.

Let’s dive in and look at the benefits of Google reviews and why you should care about them.

Key Concepts

  • Google Reviews Are Big: Lots of people use Google to check out local businesses. That’s why good reviews matter so much. Google reviews aren’t just words and stars; they are what influence people to do business with you.
  • Google Reviews Boost Your Local SEO: Positive reviews on Google help you show up better in local search results and maps. That means more people can find you and call or visit your site. It’s like shining a spotlight on your business, helping you stand front and center.
  • Learn From Your Customers: Google reviews are a great place to find tips from customers and find where you can improve. Plus, you can communicate with customers using the plethora of features available on the platform.

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Consumers Trust Google Reviews

When it comes to researching local businesses, Google reigns supreme. A staggering 87% of people turned to Google for this purpose in 2022 alone, marking a 6% increase from the previous year (BrightLocal).

But the impact doesn’t stop there—reviews detailing positive experiences wield even more influence. Around 69% of consumers express feeling better about a business with a higher ratio of positive reviews.

These statistics paint a compelling picture of Google reviews as not just a place with informative snippets but as pivotal factors that can really sway potential customers in your favor.

Reviews Help with Local SEO

Generating leads is a challenge every business faces, and right now you might be asking yourself, “How do I get featured at the top of search results?” When it comes to this question, Google reviews are the answer, offering your business a healthy boost to your local SEO.

You see, Google wants to recommend only the best options to their users, so they rely on a few factors to make the right choices:

Positive reviews result in better positions in both local search results and map searches, increasing your business’s online visibility (Google). This, in turn, translates to more calls, website visits, and even foot traffic. Each positive review builds upon the last, increasing your business’s online presence and making it easier for interested customers to find you.

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Gain Useful Insights into Your Business from Feedback

Beyond boosting visibility, Google reviews offer a treasure trove of insights into your business. Feedback from customers sheds light on their experiences, helping you understand how good of a job you’re doing serving them.

Moreover, these reviews can provide valuable suggestions and ideas for improvement, giving you a fresh perspective on how to enhance your current offerings.

A Direct Communication Channel with Your Customers

Communication is key, and Google Reviews offers a direct avenue for interaction. Google Business Messaging allows you to engage with your most satisfied (and dissatisfied) customers. This direct dialogue shows that you value customer input and are proactive about addressing concerns. In fact, Broadly is a Google Messaging Partner, which means that you can enjoy seamless communication and enhanced customer engagement all from one easy-to-use app.

Pro Tip: When you decide to make improvements to your business, don’t be scared to show them off! Notify the customers who shared these insights with you about the changes you made, and let them know how thankful you are for their feedback.

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Responding to Reviews Shows Transparency

Consumers value transparency, and responding to reviews demonstrates your dedication. Plus, the numbers don’t lie, 88% of consumers are more inclined to choose a business if they witness the business owner engaging with reviews (BrightLocal). This proactive approach to feedback shows your prospects that you are transparent and accountable.

Improves Marketing Materials When You Repurpose Google Reviews

Glowing reviews aren’t just valuable on the review platform—they can serve as excellent assets to your marketing strategy! Sharing positive testimonials from customers across your marketing channels bolsters your credibility. These real-life endorsements resonate with potential customers, offering social proof that your business delivers on its promises.

How Broadly Can Help with Online Reputation Management

Juggling the demands of your business while managing your online reputation can be a daunting task. That’s where the Broadly app can help.

Our streamlined app simplifies the reputation management process, allowing you to seamlessly gather, manage, and respond to Google reviews—and many more platforms too! With Broadly, enhancing your online reputation and fostering customer trust just became much easier.

Google reviews are not just about how many stars you have; they are your public image across the internet. Each review shapes perceptions, impacts decisions, and contributes to your overall growth strategy. From bolstering local SEO to fostering transparent communication, the benefits of Google reviews equate to more than the sum of their parts. Embrace this powerful tool, backed by the expertise of Broadly, to shape a reputation that resonates and stands out in your local market.

Ready to harness the benefits of Google reviews? Discover the difference Broadly can make for your business’s reputation management within just 30 days. Schedule a demo with us today and unlock your star power.

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