Commercial attorney marketing ideas

Online marketing is an affordable and efficient way for commercial lawyers to find new clients.

While you don’t need to hire an in-house marketing expert, you should use various digital marketing strategies, including search engine optimization (SEO) and social media marketing. You’ll want to establish an online presence for your law firm, so small businesses can find you while researching business attorneys.

Do commercial legal firms need marketing?

Every business can benefit from marketing. And it may not be possible to grow your client base through word-of-mouth alone: 75% of people seeking an attorney rely on the Internet at some point during the process. That means it’s likely that even if a business owner heard about you from a friend or family member, they’ll still research your reputation online.

Therefor a basic attorney marketing plan is necessary to convert potential clients referred to your firm.

Best practices for marketing your commercial attorney firm

Build a professional website

A well-designed business law firm website should include the following components:

• A landing page with a call-to-action (CTA), such as a “Contact Us” button
• Your firm’s contact information, the location of your law office and your service area: for example, the state of California, San Francisco or the Bay Area
• Profiles of the lawyers on your team highlighting accolades, years of experience and law schools attended
• Your practice areas: commercial litigation, commercial contracts, mergers, employment law, estate planning or real estate law
• The types of businesses you have experience working with: startups or large corporations
• A blog filled with relevant educational content

You also want to ensure your website is mobile-friendly and optimized for Google searches.

Utilize content marketing to generate leads

Content marketing enhances lead generation while establishing your firm as an authority on corporate law. Not only will great content help entrepreneurs and business owners find your practice, but it’ll also build trust in your legal services.

You can hire someone to ghostwrite blog articles for your website, or you may have an associate attorney on staff with sharp writing skills. You can also create whitepapers and other legal advice content for law websites, such as JD Supra, to generate more traffic to your firm’s website.

Other legal content marketing options include hosting a live webinar, posting video content that deals with legal matters or creating case studies based on previous business.

Collect and respond to online reviews

Online reviews for lawyers are essential to building trust in your law firm. In fact, 84% of people trust online reviews just as much as personal recommendations. Corporate attorneys should respond to online reviews across social media platforms, Google and law review sites like Lawyers.com.

Fortunately, Broadly makes it easy to manage your online reputation from one convenient platform so you can focus your time and energy on litigation matters. You’ll even be able to request reviews from satisfied clients with the tap of a button.

Face-to-face networking

Digital marketing can go a long way in growing your client base, but corporate clients often need face time with business lawyers before they’ll hire legal counsel. Local business groups provide excellent networking opportunities.

You might also connect with business owners or corporate in-house counsel at conferences and networking events geared toward one of your niche practice areas. ALA’s Intellectual Property Conference is an example of an event that could help you gain clients if your firm specializes in those types of legal issues.

Nurture potential client relationships

Once you have connected with a small business or corporation, you’ll want to make every effort to maintain those relationships going forward. You can achieve this through ongoing in-person meetings, such as business lunches and mail communications, such as sending gifts to celebrate holidays or significant business transactions.

Another easy way to keep in touch with clients is through email marketing campaigns. With Broadly, you’ll have access to templates tailored to your industry, which you can use to re-engage with clients you haven’t transacted with in a while. You can even send automated, personalized texts and email reminders to clients to sign legal documents.

Start your next marketing campaign with Broadly

Broadly is more than just customer relationship management software. It’s a full suite of digital marketing tools to establish and maintain attorney-client relationships.

With a dedicated designer to build a beautiful website for your law firm, a convenient platform to manage your online reputation, internal communication tools for your team and so much more, your business law firm will flourish beyond your expectations.

Want to see how your practice will grow and prosper with Broadly?