15 Roofing blog ideas and tips to grow your business

You may have seen other businesses with blogs and maybe even know of roofers who have one. But can you use a roofing blog to grow your business? Yes, you absolutely can!

In addition to a great website design, a high-quality blog can be one of the best and easiest ways to establish your professional credibility online. Creating a positive first impression on your website with expert content can help you generate more roofing leads.

The time you invest in building a roofing blog can pay dividends for your business in other ways. Creating quality content can help you with search engine optimization (SEO) and answering questions prospective customers are asking. This means you’ll be more likely to appear when they are searching for roofing-related information.

Top 5 tactics for growing your roofing company blog

Like other marketing strategies, blogging is a long-term investment and can take some time to pay off. With that said, growing your roofing company blog doesn’t have to be difficult or time-consuming if you remember some key tips.

1. Use keyword research. Keyword research tools can help you find roofing-related terms that your local area customers are searching. Depending on the services you offer, you may want to research both residential roofing and commercial roofing terms.
   This can also uncover potential areas of opportunity if a customer searches for something differently than you’d expect. For example, while you may use the term “steel roof” in your estimates, a customer could be searching for a “metal roof” or “galvanized roof.”
2. Make it interesting. Not even the most interested customer will want to read a giant wall of text. Use photos of your roofing jobs to show examples (and showcase your work!) Vary your content style, using different formats like lists, comparisons, FAQs, pros and cons or even simple how-tos to keep it fresh.
3. Be a trusted source. You are an expert in the roofing industry — that’s why you started your business. It’s easy to take what you know for granted, but your prospective customer likely has questions to which you have the answers. Put that knowledge to work by generating educational and informative content that roofing customers can trust.
4. Promote your blog content. Share your blog posts on your business social media channels, such as your Facebook page, Instagram profile or your personal LinkedIn profile, to help establish your expertise. Even if prospective customers don’t click to read everything you share, you are building a reputation as an expert in the roofing industry.
5. Work smarter, not harder. Not a writer? No problem. Use your phone to film a short two- or three-minute video. You can share the video on social media, integrate it into a blog post and then use the transcript of what you said to create the blog post. Edit and optimize the transcript using keyword research to improve your SEO further.

Top 15 roofing blog topic ideas

One of the most exciting things about a blog is that there is always something to write about. If you’re new to creating content, it may feel daunting to figure out what to talk about or where to start.

One way to come up with roofing blog ideas is to think about the questions prospective customers ask you. Chances are there are a few questions you feel like every roofing lead asks — which likely means they searched for an answer before asking you! Use this to your advantage and tap into your knowledge to generate blog content.

If you’re active on social media, draw inspiration from the questions that your prospective customers, or even friends and family, may have about roofing services. Not only does this help keep you and your business top-of-mind when it comes to roofing, but it also creates a list of potential topics for you to write about for your blog.

Still stuck and don’t know where to start? Here are a few of the top ideas for roofing blog topics:

• What to do if you spot damaged or broken roof shingles on your roof
• DIY roof repair vs when to call roofing professionals
• Do you need a new roof? A guide to roof lifespan and replacement
• Comparing the right roofing materials: Choosing a metal roof vs shingles
• How to choose a qualified roofing contractor
• How a roof inspection works
• What’s new in roofing technology
• Will my homeowner’s insurance pay for a new roof?
• How much should I budget for a new roof?
• What should I do if I see a water leak in my ceiling?
• Should I repair my roof or replace it?

You can also consider seasonally or geographically relevant content if it applies to your roofing company. Think about questions that customers may have that relate to changing seasons, unique weather patterns, storm damage from inclement weather and the different ways homeowners may think about their roofs throughout the year. This could include topics like:

• How to clean fall leaves from gutters
• How to safely hang holiday lights from your roof line
• Get your roof ready for winter
• Why you should remove pine needles from your roof

Team up with Broadly to take your roofing company blog to the next level

If you want to start or improve your blog as part of your roofing business marketing, but want some support to make it happen, Broadly is here to help! Our uniquely designed platform helps support small business owners just like you.

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