3 Marketing Ideas For Exterior Painting Businesses
Exterior painting businesses have many tasks to handle. From scheduling appointments to invoicing and relationship management, business owners need the right tools to simplify processes and keep operations running efficiently.
Broadly is here to help. Whether you are a small local business or a large painting company with multiple teams of painting contractors, our software scales to your business. Our tools help you engage with leads and customers, streamline invoicing and payments and simplify reputation management. This allows you to focus on what you do best: painting.
Are you ready to take your exterior painting business to the next level? Read on to learn about three marketing ideas that can help your painting company.
Why your exterior painting business should invest in marketing strategies
Marketing is essential for any business, including exterior painting businesses. By investing in marketing strategies and creating a robust marketing plan, you can reach new customers, build brand recognition and establish yourself as a leader in the painting services industry. Good marketing allows your business to stand out in a crowded market and attract new clients.
Investing in marketing also shows your commitment to your business and helps you reach your long-term goals. A simple marketing strategy helps you decide where to allocate your resources to generate painting leads.
Marketing helps you stay ahead of the competition. You can identify new trends and stay relevant in a constantly changing market. With the right marketing strategies in place, your exterior painting business will continue to thrive for years.
In short, investing in marketing is a must for any exterior painting business looking to succeed in today’s competitive market. By leveraging the right tools and strategies, you can reach new customers, build your brand and achieve long-term success.
Top marketing strategies for exterior house painting businesses
Marketing is essential for any business but critical for exterior house painting businesses. Your ability to drive repeat business is limited since homes don’t frequently require repainting. A clear and effective marketing strategy is required to drive lead generation efforts.
In this section, we’ll explore some top marketing strategies that exterior house painting businesses can use to reach new customers and grow their business.
Social media marketing
Improve your online presence by using social media platforms like Facebook, Instagram and TikTok to reach potential customers and showcase your work. Share photos of recent projects, promote special offers and interact with your followers to build relationships.
Make a plan to produce high-quality online marketing content that shows homeowners what they can expect. Consider making a time-lapse video of a house painting job. Show before-and-after photos of painting jobs in your local area. Get creative and have fun.
Content marketing and SEO
Develop valuable and informative content, such as blog posts, e-books and videos, to attract and educate potential customers. This online marketing content helps establish your business as a thought leader in the painting industry, increasing your brand awareness and helping you better reach your target audience.
When it comes to content marketing for a painting business, search engine optimization (SEO) tactics can help you reach your target market by improving the visibility of your website in organic search results.
To boost organic traffic, you’ll need to optimize your website and content with relevant keywords and phrases. Create valuable and informative content that provides value to your audience. Your website must also be responsive and mobile-friendly.
Local SEO takes it a step further, factoring in geography so users can find your business when they search “professional painters near me.” A business profile on Google My Business will improve your ranking in Google Search and Google Maps.
Referral marketing
Giving your current clients a reason to recommend you to others is one of the simplest methods to broaden your network.
Promote word-of-mouth referrals by encouraging satisfied customers to recommend your painting business to their friends and family. Offer incentives for each referral, such as free touchups or discounts on future services.
The most effective referral programs offer an incentive for the referring customer and the new customer.
Get more leads for your exterior painting business with Broadly
Lead generation is a critical component of any successful home services company. You need a steady flow of painting leads and new customers to keep your schedule full. But generating leads can be challenging, especially for small businesses with limited resources and marketing budgets.
That’s where Broadly comes in. Our software helps businesses like yours generate more leads and reach more customers with email marketing campaigns, web chat and a stellar online reputation.
Our marketing experts will help you design an SEO-optimized website with mobile-friendly landing pages. Messages from potential customers will never fall through the cracks with Broadly’s Inbox tool that consolidates messages from various email and messaging platforms.
Grow your exterior painting business today.