3 of The Best Advertising Methods For a House Painting Business
The days of painting businesses relying on door-to-door marketing, lawn signs and referrals to reach consumers are long gone. While they are still vital in the residential painting industry, digital marketing tools can expand your consumer base and bring in new clients.
Your painting company needs a solid online presence to reach your target market and drive lead generation. Check out these top methods to target high-quality painting leads in your local area.
Marketing can help get your house painting business off the ground
Implementing an efficient digital marketing plan is critical to the success of any home services company. You can’t necessarily rely on past customers for repeat business because homes don’t need to be repainted every year. As a result, painting contractors are constantly on the hunt for new painting projects and new customers.
The new word-of-mouth is social media and online reviews. When clients seek your services, they will begin their search online. If your company name can’t be found online, your small business might not survive for long.
Well-maintained social media and business profiles allow you to engage with painting leads efficiently and drive conversions. Creating a business page is free on most social media platforms and business directories, so it is an inexpensive approach to building brand awareness.
Top advertising methods for house painting businesses
Your business plan should include your marketing strategy. Investing in these digital marketing ideas will help you gain new clients and grow your painting business.
Social media content marketing
Almost everyone has a social media profile. Join the crowd and build social media business pages for your painting company on popular platforms like Facebook, Instagram and TikTok.
Have some fun and get creative with your social media posts.
- Post before-and-after photos of painting jobs
- Record a time-lapse video of a painting project so homeowners can see your crew in action
- Share informative content about your professional painting services
Social media platforms also offer paid advertising opportunities, allowing you to reach a specific target audience with your ads.
Leverage Google
As a local business, you want to be found online by potential customers looking for painting services near them. If you are not visible in a Google search or Google Maps, you are likely missing out on a lot of business. In fact, a Brightlocal survey revealed that 87% of people use Google to search for local businesses.
Start by building your Google Business Profile (previously known as Google My Business). Include important contact information, phone number, company website and a description of your painting services.
Ensure your business name and the information on your Google Business Profile is consistent with your social media business pages. If it’s not, you may have a negative impact on your search engine optimization (SEO) ranking.
Customers can post reviews and testimonials on your Google Business Profile. Monitor them closely and be responsive because 76% of customers read online reviews when determining who to do business with.
Home services directories
Professional painters looking to grow their business must also create business profiles on home service directories. Common ones include HomeAdvisor, Yelp, Houzz, Angi (formerly Angie’s list) and Next Door.
Homeowners use these sites to learn about home services companies in their local area. They can browse company profiles, read reviews and request quotes. Professional painters can bid on paint jobs and win new business. These tools are great opportunities to expand your reach and grow your business.
Broadly helps house painters market their services
Your online marketing strategy is critical for generating brand awareness and building a positive online reputation. Broadly is here to help.
Broadly helps small business owners engage with leads, collect online reviews and monitor their online presence across platforms. Our tools automate review requests and allow you to respond to all reviews from one place, without toggling from app to app. Review management has never been so easy.
We also offer web design services, tools for email marketing campaigns and a dashboard to monitor your company’s performance. Broadly is a one-stop shop to streamline workflows and simplify marketing efforts.
The experts at Broadly are excited to help you grow your house painting business!