9 Orthodontist marketing strategies to grow your business

The orthodontist industry in the U.S. is growing at a high-speed fast rate. According to BioSpace, “the global orthodontics market size is predicted to be worth around $16.2 billion by 2028, up from $5.99 billion in 2021. It will grow at a CAGR of 15.3% from 2021 to 2030.”

With the promise of more industry growth, it’s critical for your dental practice to stand out among the other practices in your field. The best way to do this is by developing a solid marketing strategy.

Why are Orthodontists in high demand?

Orthodontists do much more than just braces. They handle other orthodontic treatments, like adult mouth and teeth restructuring, through technologies like Invisalign. They also work with accident victims with facial structure or teeth damage.

Orthodontists are also in high demand because there are always new beauty trends around teeth and mouth structure. In past years, straight teeth with no gaps were the preferred look and now more people are looking to purposefully have a unique smile.

With the innovation and technological growth in the dental and orthodontic industries, treatment quality has increased, and people are eager to get orthodontic work done.

9 strategies to market my orthodontic practice

While orthodontists are in high demand, these local businesses need to deploy online marketing campaigns and other strategies to get in front of potential patients in their local community. Below are nine orthodontic marketing ideas to help you get new patients and take your orthodontic practice to the next level.

1. Solidify your branding

Branding is the incredibly crucial, often overlooked, first step to creating a powerful marketing strategy. From the name of your practice to your logo, your branding should showcase your overall company story and mission. This may evolve, but starting with a solid brand foundation is vital to your marketing plan.

2. Optimize your website for mobile users

Prospective patients in your local community will use their mobile devices to search for an orthodontic office in their local area. You should ensure that your orthodontic website design is optimized for mobile users to navigate it easily, understand your offerings and read online reviews just like they’d be able to on a desktop.

3. Consider adding live to your website

When potential orthodontic patients are looking for an ortho to visit in their local area, they may have questions while deciding whom to pick. Live chat enables you to build trust with your prospective patients and answer their questions immediately while they’re in the middle of deciding whom to select.

4. Create a social media presence

Another great way to build trust within your local community is to add social media marketing to your overall digital marketing strategy. Social media gives you an online presence and the ability to show potential and current patients what your ortho practice is all about.

5. Host challenges and giveaways

Once you have a social media presence, make it fun! Whether creating a dance challenge on TikTok or incentivizing patients to share selfies on Instagram, creating giveaways and challenges is a fun way to get more visibility for your ortho practice and showcase your office culture.

6. Share and celebrate important events

Your staff should be heavily featured in your social media online presence. Prospective patients want to feel like they know the healthcare professionals that may perform orthodontic procedures on them. Celebrating healthcare workers and big moments for patients is a great way to engage with potential new patients.

7. Offer a free consultation for new patients

Giving free consultations to new patients is a great way to create relationships and show your skills and expertise in a low-stakes environment. A free consultation allows a prospective client to come into your office, meet your staff and see if it’s a good fit for further orthodontic treatment.

8. Offer transparent pricing

One of the biggest concerns about ortho treatments is the cost. Be straightforward with them before they’re even patients and show your pricing on the first page of your practice’s website. Transparent pricing allows you to build trust with potential patients. They will feel more comfortable booking an appointment if they know there are no hidden costs.

9. Invest in local SEO

Investing in local search engine optimization (SEO) is critical to appearing on the first page of a Google search or at least improving your rankings overall. SEO can provide organic traffic and steady growth.

Manage your online reputation management and marketing with Broadly

Need help with your online reputation? Want to grow your orthodontist practice but aren’t sure where to begin? Broadly can help you grow customer relationships with every interaction.

The platform has tools to help you increase your online reviews and referrals, respond quickly to website visitors with Web Chat, take payments, consolidate communications with one Inbox and create custom email campaigns to engage and retain existing customers.

Broadly also has a robust Dashboard feature to help you monitor feedback and team performance to gain actionable insights that guarantee a positive experience for all customers.