8 Dental Marketing Solutions to Grow Your Practice

Like many healthcare verticals, dentistry will see continued projected growth in the coming years. According to Grand View Research, “the global dental services market size was valued at USD 359.5 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 4.4% from 2022 to 2030.”

The dental industry has become increasingly competitive, with large conglomerates of dental companies becoming more of the norm. For this reason, small and local dental practices need to use marketing strategies to attract potential new patients. When it comes to dental practice growth, marketing efforts are necessary to see positive results.

What marketing tools are used in dentistry?

Because dental offices are becoming increasingly competitive, dental practice marketing requires a cohesive and comprehensive plan. Standing out to potential patients depends on an effective marketing plan. Below are eight digital marketing strategies that should be part of your overall marketing plan.

1. Mobile-optimized website

It is essential to ensure that your dental website is optimized for mobile. Many prospective dental patients search for dentists on their mobile devices. Your website design must provide a responsive and seamless mobile experience. Prospective patients who have a positive experience on your website are more likely to want to visit your dental office.

2. Reputation management strategy

Online reputation management for dentists is another critical aspect of an overall dental marketing strategy. Many consumers make buying decisions based on a company’s online presence and other patient reviews. A big part of managing your online reputation includes actively requesting new reviews and responding to them promptly.

3. Social media marketing

Social media is a large part of any marketing strategy. For dentists, social media is an incredible tool to build trust and engage with current and potential patients. Social media shows prospective patients a more human side of your dental practice.

4. Search engine optimization (SEO)

Most prospective patients look for new dentists on search engines such as Google. Optimizing your website and content for search engine rankings helps you show up higher on the search results, hopefully on the first page.

SEO strategies can shift quickly, so it may be a good idea to enlist a dental marketing company to provide SEO services and optimize your online presence for local search.

5. Content marketing

Content marketing is a critical component of your search engine optimization strategy. It includes the creation of blogs, video content or podcasts that attract new patients by improving SEO performance and demonstrating your expertise.

6. Email marketing

Email marketing is an excellent prospecting and retention tool. Many dental offices will use email to continue communication with current patients, provide helpful content and information and share any promotions with all potential and current patients, like free consultations or a giveaway.

Email is one of the most effective marketing channels because it allows you to create a direct line of communication with your patients, while social media is through a middleman.

7. Search engine marketing (SEM)

While search engine optimization entails optimizing your content to organically improve your rankings on search engines, search engine marketing (SEM) involves promoting your website through paid advertising. Most search engines operate through the pay-per-click (PPC) advertising model.

8. Pay-per-click (PPC) ads

Pay-per-click ads are used to drive traffic to your website by placing your ad above or to the right of organic search results on any search engine. As far as online marketing goes, this is used consistently within marketing campaigns. There are two types of PPC ads:

1. Flat-rate PPC. The dentist and the website publisher agree on a fixed amount based on the historic PPC rate.
2. Bid-based PPC. The dentist enters into an agreement with the website publisher that allows the publisher to change the cost-per-click based on the inventory, demand and keywords.

What is the best promotion for a dental business?

A positive and robust online presence is the best way any local business, including a dental office, can promote its business. Dental business owners should put effort into getting testimonials or reviews and managing them through an online reputation management system. Patient referrals, personal or digital, are a powerful promotion tool for any business.

Simplify your dental marketing and reputation management solutions with Broadly

Scale and grow your dental practice using Broadly’s simple and powerful online reputation management services. Broadly helps dentists and their teams increase online reviews to amplify their dental practice reputation and drive low-cost patient leads directly to their practice.

Broadly helps you create custom email marketing campaigns to help you drive your email marketing efforts and strengthen your customer relationships. Our web design services ensure your website is mobile-friendly and includes live Web Chat. Broadly has you covered with various tools to streamline your marketing efforts.

Broadly is here to support your business growth and online reputation management needs.