The ultimate list of contractor review sites you need to know

Whether it’s a new homeowner looking for a complete home renovation or a previous client in the market for a modest kitchen upgrade, potential home improvement customers are always looking for a solid contractor referral. A first stop in vetting local contracting businesses is checking their reputation online and reading client reviews. 

Contractor review sites showcase your contracting work, capture testimonials from satisfied clients and help grow your contracting business by attracting new customers.

Best review sites for contractors

Google Business Profile

Undoubtedly, Google is still the powerhouse search engine users trust for online reviews. For everything from doctors and lawyers to contractors and plumbers, Google’s algorithm uses location information and organic rankings to display local search results. 

Contractors looking to boost their online reputation through positive customer reviews should start by creating a Google Business Profile (formerly Google My Business). Local contractors who provide roofing, landscaping and other home services can share pictures of previous jobs on their profile. Homeowners can also post photos and leave reviews and testimonials.

Facebook

A contracting business might not immediately think of Facebook as a contracting review site, but its review feature — Facebook Ratings and Reviews — is an easy-to-use feature that can boost visibility for your contractor business. 

Anyone logged into Facebook who received a first-class home service can post a positive review of your contracting business. Satisfied homeowners can easily rate contractors on the app while sharing pictures of quality work.

Yelp

Curious customers look to Yelp for reviews of all kinds of services. Yelp allows contractors to create a free profile of their contracting business with location, hours, contact details and the home services they provide. Yelp is free to use and allows users to rate businesses using a star system. Customer reviews are often quite detailed and can help build a solid online reputation, making Yelp a highly trusted review site.

HomeAdvisor

HomeAdvisor is another great review site for home service businesses to have a company profile. Though HomeAdvisor is free, there is a company screening process to list a business, so this helps refine listings to only reputable contractor businesses. 

Once approved, there are features to develop leads and connect directly with potential customers about specific home improvement projects. HomeAdvisor uses a familiar star rating system for all businesses.

Angi (formerly Angie’s List)

For years, Angi has been a trusted review site for home improvements and home repairs. Angi users are required to register an account and customer reviews are verified, not anonymous. 

The site uses an A-F scale to rate HVAC service providers, plumbers, electricians and general contractors, among others. Angi has a reputation for high-quality and thorough reviews from homeowners.

Should contractors respond to reviews?

Yes. Always respond to all reviews. 

For positive reviews, a simple “Thank you, I’m glad you are happy with the project” will suffice. This shows that you read their reviews and appreciate their kind words.

It’s especially critical to address negative reviews politely and professionally. Take time to acknowledge the customer’s concerns and ask what you can do to resolve the issue. Other customers will see you care about feedback and stand by your work. 

Let Broadly help you manage your reviews

You can build an online presence for your contractor business by generating customer reviews on contractor review sites. Broadly is here to help you get discovered by potential clients through positive reviews and ratings with our review management tool. Consolidate reviews from multiple platforms in one place. 

Broadly also provides a range of other services to grow your business. We will work with you to optimize your contractor business website. Our web chat feature enables you to respond to customer inquiries quickly. You can even do email marketing campaigns to keep your business top of mind for potential customers.