How to create a business account on Instagram

Instagram is one of the leading social networking sites, with a billion monthly active users and about 500 million daily active users. In fact, you might already have a personal account, given its popularity and the convenience it creates for your social life.

But did you know that your brand can also reap the benefits of this amazing social networking platform? Having an Instagram business profile is practically a must in this day and age because of the many benefits that it can offer your brand.

In this article, we’ll go through how it works, the benefits of having a business account and how you can reap the benefits of an Instagram business profile.

What are you waiting for? Let’s dive right in!

The benefits of an Instagram business account

Before creating an Instagram business account, you should first understand how a business account can benefit your small business.

Many busy business owners may find creating a separate professional account for their brand a chore, but ‌there are many perks to clearly delineating between your personal account and your business accounts.

To illustrate better, here are the top benefits of having a separate Instagram business account for your brand.

A large and diverse audience

Instagram has a large and diverse audience. However, certain segments of the population use it more than others — and you can see these statistics yourself if you have an Instagram business account.

For example, according to the Hootsuite Global State of Digital 2022, Instagram is currently the most popular platform among Gen-Zers, who make up 30.1% of all users. If you’re targeting Gen Z for your business, Instagram is the way to go.

On the other hand, 31.5% of users are Millenials aged 25-34. Although Facebook may be the most popular platform among Millenials, there are still more on Instagram than any other age range, making them a worthy target.

Consider the following findings:

• 72% of Instagram users say they made an online purchase after seeing something on the app.
• Instagram is the second most-engaged social media network after Facebook, much higher than average.
• Users spend an average of 53 minutes every day on Instagram.
• These two demographics have more disposable income than other age ranges.

These numbers paint a very appealing picture for marketers. If you get your Instagram business account right, you can access a broad and diverse audience that is ready to spend money.

Effective yet free advertising

Another great thing about an Instagram business profile is its ability to provide free advertising.

Sure, you can pay for targeted ads, engagement schemes, and sponsored posts for the algorithm. However, you don’t need all those to conduct highly effective, organic marketing campaigns.

Users can go to Instagram to look for what they want, and businesses can create business pages that position themselves to be exactly what their ideal audience is looking for. It’s a win-win situation.

Better brand visibility

Instagram is a visual platform, presenting a lot of opportunities for brand visibility. It has a sophisticated algorithm that can work to your full advantage if you play your cards right.

Its massive audience, effective organic content management, and sophisticated algorithms allow you to expand your brand’s reach beyond other means of advertisement — especially if you optimize your use by creating a business account instead of just a personal one.

Setting up your business account

Having an Instagram business account is great for your brand — but how can you take advantage of these features yourself?

Simple: you just have to set up your business account properly. This section will teach you how to set up the best business account for your brand!

Create your Instagram business page

Your Instagram business page is the foundation of your Instagram marketing strategy; without it, you can’t gain access to the full features that the platform has to offer.

Using a personal Instagram account is okay to start. Still, if you want a more professional image, establish business and creator accounts for every venture that you manage.

You can create an Instagram business profile with the following steps:

1. You need to have a personal account first. On the Instagram website or Instagram app, click Sign Up and enter your details. You don’t need to do this if you already have a personal account.
2. From your Instagram profile, tap Settings, and then tap Account.
3. You should see an option to Switch to Professional Account.
4. You will then need to choose a category for that Instagram account. Select business.
5. Edit your business profile, and voila — you now have your business account!

Post high-quality content

One of the best strengths of an Instagram account is its ability to grow your brand exposure through organic means. Although you can pay for Instagram ads, they’re not necessary to reach your audience.

Focus on posting relevant and engaging content that your target audience will love. Here are a couple ideas:

• Use funny content to entertain your audience
• Create interesting and relevant content for your niche
• Conduct market surveys by talking to your audiences directly
• Publish informational content, like educational videos
• Post Instagram stories and reels regularly

Create an audience interaction plan

You can generate a lot of engagement on your Instagram business account by regularly interacting with your audience. Engagement is a superpower that many brands leverage to improve their brand visibility and increase sales.

Create your own system for interacting with your audience. This could take many different forms, such as policies for interacting in the comments section, strategies for dealing with DMs (direct messages) and mentions, or even ways to address concerns or inquiries that potential customers might have about your services and products.

Don’t forget to use Instagram’s advertising features

Lastly, you can maximize an Instagram business profile by creating the right ads.

Instagram business accounts have a complete set of advertising services and tools to measure success. Instagram ads are a powerful way to market your brand.

If you have the resources, it’s easy to start using Instagram ads. Click the “Promote” button found at the bottom of each post. Note: You must connect your Instagram business account to your business Facebook page before you can use Instagram ads.

Remember that you shouldn’t pay for ads if your page is brand new or you haven’t created any Instagram posts. When potential customers see the ad and click it, they will be taken to your page. If it’s empty, then you’ve lost a customer and wasted money on ads.

Using an Instagram business account for your brand

Your Instagram page is a powerful marketing tool to boost brand exposure and increase sales.

However, managing full-fledged Instagram business accounts can be a tall order for busy business owners, especially since you have to connect it to a business Facebook page. It can take up a lot of administrative time, even if it’s just adding only one page.

Luckily, Broadly can help you develop your Instagram strategy. It’s easy to start using social media platforms and build your online reputation with Broadly’s unified platform. You can boost your brand image and drive successful marketing campaigns.

If you want to tap into Instagram’s powerful potential without lifting another finger, try out Broadly and see how it works.