4 Junk removal marketing tips to help get you more business

The junk removal industry is stable in any prospering community.

If you own a junk removal company, then you realize how essential your services are to your community; almost every aspect of life generates new junk that needs to be regularly cleared.

Your local junk removal business is what keeps your community clean and clutter-free. Because of that, there’s always ongoing demand for junk removal services almost everywhere you look.

For instance, according to Statista, the US waste management market size amounts to a staggering $208 billion. And according to the US Environmental Protection Agency (EPA), some 292.4 million tons of municipal solid waste are disposed of daily.

That’s a big industry and a lot of junk, so we can only assume that junk removal jobs aren’t going away anytime soon.

However, like other small businesses, you need to be visible to potential customers if you want to rise to the top of this industry. Expanding one’s customer base is on every business owner’s marketing plan, but it’s not the easiest thing to achieve.

In this article, we’ll tell you the best junk removal marketing strategies to help you with this goal!

Do I need to promote my junk removal business?

Most junk-hauling businesses wonder if they even need to promote their services. After all, many operate only in their local service area and assume that customers can find them through their business listing anytime.

Unfortunately, that’s not the case. In a world where everything is interconnected through the Internet, you need to market your services where your customers are: online.

Statista reveals that the Internet reaches about 91.8% of the population in the United States. Separate findings by the Pew Research Organization indicate that 31% of adults in the US are online almost constantly.

As you might expect from this ubiquitous online access, most people are now using the Internet to look for businesses, including junk removal.

Current data suggests that 76% of consumers look for a company online before they ever decide to visit the company’s physical location in person. This aligns with findings from Google that reveal that 53% of shoppers surveyed conduct serious online research before buying products to ensure they’re getting the best deal.

Consumers are going online, and so should you.

The landscape has changed, and word-of-mouth isn’t the best marketing strategy anymore. If you want to get junk removal leads, you need to start seriously promoting your junk removal company online.

Best practices for promoting your junk removal business

Now that you know why you should promote your junk removal business online, let’s go to the details of the best practices for digital marketing.

Know your target audience

Among all the marketing strategies you will encounter, the first step will always be profiling your target audience.

If you haven’t defined your target market, you’re more likely to waste resources on devising the wrong approach — resources that can quickly devour your marketing budget.

Here are the general steps in identifying your target audience.

1. Look for similarities among your current customer base.
2. Determine their demographics, interests and behavior.
3. Know your current customers’ experience with your service.
4. Expand your search from the traits you’ve identified.

Establish a solid online presence

Even with an established target audience, you still need to market your business to them. Reaching prospects through various online channels is the best way to do this because of its convenience and efficiency.

There are various ways to establish your online presence for your marketing campaign:

• Create a company website. A modern website design will capture your potential customer’s attention. Keep it updated with your latest phone number, pricing and services to further drive sales.
• Use SEO. Search engine optimization will make your website pages more accessible for your customers through Google Search.
• Register social media accounts. Social media marketing is extremely effective. Make sure you create a profile for your business on the most popular social media platforms, such as Facebook, Instagram, LinkedIn, Google My Business and more.
• Use PPC features. Pay-per-click advertisements are used for lead generation and exposure marketing and are especially effective in local searches.
• Conduct an email marketing campaign. Reaching out to potential customers through email is a cost-effective way of marketing your brand through targeted messaging.

Gather customer reviews

Customer reviews and testimonials are critical persuasive tools for your local business. They serve as valuable social proof of the effectiveness of your services to drive engagement and interest.

That’s why it’s crucial to gather customer reviews whenever you have the chance.

Optimize your junk removal website by gathering customer reviews at specific points in the customer journey. You can showcase reviews and testimonials on all your business profiles across the Internet.

Manage your online reputation

As the world becomes more digital, a business’s online reputation is becoming increasingly critical for success. You must have a systematic approach for managing your online presence to always present the best features of your local business.

You can do this with consistent reputation management.

Reputation management focuses on managing how your audience perceives your brand online. It’s instrumental in crafting a powerful brand, whatever the industry.

Reputation management as a marketing strategy includes monitoring online reviews, creating a solid presence on social media and managing pain points that customers often have, such as settling up payments.

Improve your marketing plan with Broadly

Reputation management is critical for all business owners, but managing it can grow increasingly complicated. You’ll want to use a reputation management platform such as Broadly to make your junk removal marketing plan possible and get more referrals.

Broadly unifies your online reputation management needs into one dashboard. This platform allows you to monitor reviews, generate leads and even track online payments from one tool!