7 Marketing tips for your carpet cleaning business

Carpet cleaning businesses are always looking to boost demand for their services. When it comes to creating a marketing plan for your carpet cleaning business, implementing the right strategies will help you attract new customers, build your brand and expand your customer base.

Running a successful carpet cleaning business starts with providing outstanding service. But how do you make sure that word-of-mouth spreads in your service area? Carpet cleaning companies need a solid digital marketing strategy to reach new customers and grow their small businesses.

What carpet cleaning marketing strategies work to gain more customers?

There are several ways business owners can boost their carpet cleaning business through marketing. Below, you’ll find a few carpet cleaning marketing ideas to consider.

Top marketing ideas for your carpet cleaning business

1. Get your carpet cleaning business listed on review sites

When a potential customer realizes it’s time to get that dining room rug cleaned, the first thing they’ll do is a local search for the best carpet cleaning companies in their area. You’ll want to make sure your business is close to the top.

List your carpet cleaning business on review sites such as Yelp, Angi or Google Business Profile. Share links to your profile with customers and ask them to leave a review. A steady stream of positive reviews is critical to generate leads for new business.

2. Respond to reviews online

Most potential customers looking for a carpet cleaning company will check reviews of a business online. It’s always a good practice to respond professionally to both positive and negative online reviews as a tactic for reputation management. This shows that your carpet cleaning business is responsive and eager to deliver a top-notch customer experience.

3. Update your business profile

It’s critical to update your carpet cleaning business website regularly with your business name, business address, phone number and contact information so potential. Keeping your carpet cleaning website and business profiles up-to-date helps potential customers find your business on search engines and Google Maps.

A good logo and attractive graphic design communicate a solid business reputation. Customers searching for carpet cleaning services respond positively to businesses that are professionally presented online and include precise details about their location and opening hours.

4. Create direct mail marketing campaigns

Even though we are in a digital age, direct mail campaigns can still be a very effective marketing strategy. Postcards are less expensive to send and attract the reader’s eye immediately. Recipients see your brand and message without having to open a letter or email.

An added benefit of a direct mail campaign is it can be targeted to a specific neighborhood or community in your carpet cleaning business’ service area.

5. Ask for referrals from satisfied customers

Satisfied customers can be some of your best sources of referrals for new business. Your excellent job at a local restaurant could help you get your next carpet cleaning job if you ask the restaurant owner to write a review.

Following up with customers results in a positive customer service experience and will often lead them to write a positive review on your business website. This kind of referral gives potential customers confidence in your carpet cleaning services.

6. Start an email marketing campaign

One surefire way to promote your carpet cleaning business is to send an email marketing campaign to your existing customers. Engaging regular customers with a newsletter can help you promote new services or offer new products, leading to new business. You can also add valuable tips on treating stains or taking special care of carpets and upholstery for pet owners.

Homeowners always need of high-quality home services for carpets, rugs and upholstery, and a good email marketing campaign can remind your customer base about what an excellent carpet cleaner you are.

Email marketing campaigns can be done at different times of the year to coincide with holidays or seasonal changes when homeowners typically consider a home refresh. This type of marketing campaign allows you to provide an update on new team members or community initiatives your carpet cleaning business is involved with.

Staying in touch with your customers about promotions or new offers may prompt them to take action on getting their carpets or upholstered furniture professionally cleaned.

7. Post on social media sites

Carpet cleaners don’t always think of posting on social media platforms as a marketing tool. However, social media marketing is one way to let potential customers know about your carpet cleaning business.

As more and more people scroll through social media platforms throughout the day, a carpet cleaning marketing idea, such as a Facebook ad with a tip on carpet care, can help boost your online presence and generate leads. Google Ads can also target your local service area and promote the reputation of your carpet cleaning business.

Improve your reputation management with Broadly

When you’re ready to grow your carpet cleaning business by enhancing your online reputation, Broadly is here to help.

Broadly has tools for online reputation management, making it easy to scale your business organically. We can also help you modernize your website with local SEO, streamline customer communications and implement mobile invoicing and payments.