Total marketing guide for electricians

Running a successful electrician business is not just about your skills and the trade. You need electrician marketing with a higher return on investment (ROI) than direct mail and business cards that showcase why you’re the best contractor to complete the job.

While electrical services continue to be in demand as homes get older and new construction projects pop up around the country, offering an array of services and great customer experience is simply not enough. However, targeted marketing strategies can take your electrician marketing plan to the next level and help you acquire new customers.

Below are tips to help you get started with marketing tactics for your electrician services that reach more potential customers on their desktops, mobile devices and email inboxes.

Importance of creating an online presence for your electrical company

There is more than one electrical company in your service area that can do the job, and they’ve sent direct mail just like you. What can you do to stand out?

There are a number of marketing channels you can use to create an online presence to build brand awareness and ultimately get you qualified leads on new business. Take a look at the strategies and marketing tools below to get ideas for marketing your electrician business to your target audience.

Electrician marketing strategies

What’s great about the electrical contracting business is homeowners will always have home improvement needs regarding electricity and power due to repairs or renovation.

If you want your electrical services company to be the first one that comes to customers’ minds when they search online, you’ll need to build a successful online presence through digital marketing. Below are some tactics you can try without hiring costly lead generation companies or marketing agencies.

Mobile-friendly website

Building a website that is high-quality and up-to-date can go a long way in helping with lead generation for your electrical services company. Your electrician website should include:

• Company name
• Pricing for services or option to request a quote/schedule a consultation
• Contact information, such as phone number and email address
• Answers to frequently asked questions about your company and service offerings

Website design and hosting a website may come with a monthly fee but it’s worth every penny if you can get at least a few new customers every month.

Blogging

Developing search engine optimization (SEO) content marketing strategies like blogging or video blogging is a way to build a community of followers and subscribers that convert into customers or referrals. Consider featuring educational content on your website’s blog or YouTube page including:

• Safe, do-it-yourself instructions for fixing simple electrical issues
• How-to hacks for power issues at home
• Recommendations for electrical services

This type of content marketing can bring new business to your site. If they discover your company website’s blog when searching for information on electricians in their area, you will be the one they trust and request a quote from or call in the future.

Social media marketing

Generating leads by posting content on social media platforms — like the before-and-after of electrical projects — is a good start for branding.

However, getting leads through social media advertising on Instagram, Facebook and even LinkedIn or TikTok is where you can really garner interest in your business that turns into conversions — especially if you target the right audience and in your service area.

Local SEO

Local SEO is a marketing strategy for getting leads in your service area and immediate community. Local services ads can drive potential new business to a landing page that encourages them to book or request a quote.

This strategy typically provides more qualified leads through pay-per-click (PPC) advertising programs on social media, websites like Yelp, or even Google Local Services. If done right, this local SEO content shows up on the first results page of search engines such as Google or Bing.

Your local SEO content and advertising campaign should encourage customers to take action almost immediately by calling you or scheduling your services when they see your ad on search engine results.

You may also want to consider joining Pro Networks at The Home Depot, HomeAdvisor or Angi. These website directories are great places to get exclusive electrician leads from customers looking for the work you provide.

Google Business Profile

A Google Business Profile helps build brand trust as you gain testimonials and market your service business. Also, updating your Google Business Profile keeps potential local business clients informed about new promotions and offerings as your electrical company grows.

SMS marketing

Advertising your electrical services via SMS marketing, or text messages, has been proven to be one of the more successful marketing strategies compared to email marketing or traditional social media content. Here are a few tips for creating successful content for SMS marketing:

• Pay attention to your message’s character count
• Include images if possible
• Use emojis in the copy to really draw in the reader
• Make sure to have a call-to-action (CTA)

With only a small amount of words you can put together for your SMS message, make sure it’s a solid promotion or valuable information, so new customers or current clients can take advantage of your quality electrician services.

Email marketing

You’ve been collecting email addresses through transactions or third-party platforms that recommend your service business, but what can you do with them? Email marketing is a marketing strategy that could get certain customers to request a quote or schedule a service without a phone call because you’re marketing straight to their inbox.

With the right CTA buttons, customers can take action inside the email campaigns and your electrical services can get booked more often.

Maintaining strong relationships with customers

Strong relationships are the backbone of your small business getting leads and being able to scale. Online marketing cannot be the only way to maintain customers. There may be plenty of touch points like phone calls, in-person consultations or virtual meetings to make the sale, keep the customer returning and positive reviews coming in.

Importance of customer retention

Keeping existing customers is just as important as acquiring ones. Customer retention is the marketing system that is not solely done online. It requires the business owner to take an interest in the customer’s needs and feedback.

Online reviews

Online reviews, also known as testimonials, can be positive or negative. The hope is that your service and electrician work was to the customer’s satisfaction so you get a glowing review for the rest of the internet to see.

These home service company reviews can be found almost anywhere you have a business profile, including Google reviews, and can be considered word-of-mouth referrals from returning happy customers or new clients.

Web Chat

Have you considered adding a chatbot or Web Chat service to your homepage or services webpage? These are convenient ways to deliver customer service to your customers 24/7. They can provide automated customer support, answer basic questions using AI and cut down on unqualified leads.

Online advertising for your electrical business

Electrical contractor marketing through search engines or social media can transform how potential customers see your business and take the next step to schedule home electrician work.

Google Ads

Advertising on Google can be local SEO optimized content from your website that drives new customers to your website from Google search results. A strong pay-per-click (PPC) advertising strategy should include:

• Your company phone number
• Your most popular service
• Your service area

Be mindful of the character count because you want to catch the reader’s attention immediately so they know who you are and what you are offering. When potential customers can easily reach you from your advertisement, they will typically request a quote or schedule services.

Facebook Ads

Similar to Google, advertising on Meta platforms such as Facebook, Instagram or WhatsApp can take your online advertising to the next level. In some instances, your electrical business can sell services directly from the ad and customers can schedule and make payment without going to your website.

Electrician marketing FAQ

How do I generate more electrical leads?

You could hire a lead generation service or marketing services agency, however, you can also take some time to develop a marketing strategy with help from Broadly and use our email marketing tips to determine the best fit for your electrician company. Your marketing ideas matter because you know your business’ customers best.

How do I improve my electrician business’s reputation?

Improve your electrical services company’s reputation by creating an online presence that includes a website, Google Business Profile and social media profiles.

Where should electrical contractors advertise online?

Depending on your digital marketing strategy for your marketing efforts, you can advertise your electrical company through Facebook and Google ads, pay-per-click programs or social media platforms.

Light up your electrician business with Broadly

Small business owners wear many hats in their company, so running an electrician marketing campaign may seem overwhelming, but it’s possible. Broadly has many tools that can help. As long as homeowners need to fix the electricity or power issues they are having, electrical contractors’ marketing efforts will be worth it. 

See how Broadly can help you build the right assets for a stronger online reputation that includes customer reviews, higher SEO rankings and a marketing plan that achieves your goals.