Now, don’t get us wrong, there are a few different ways to generate leads as a contractor, such as buying lists of leads, using pay-per-click (PPC) advertising, or even making cold calls. However, by far, the most efficient way to generate leads is by using a lead generation website.

Website lead generation helps service providers connect with potential clients in their area. The best lead generation websites for contractors allow prospective new customers in your area to find you when searching for a contractor.

Why Is Website Lead Generation Important for Contractors?

Lead generation efforts help you attract and convert strangers into potential customers. Contractor leads are usually generated through marketing approaches, such as content marketing and search engine optimization (SEO). Lead generation is critical to the ongoing success of your contractor business.

1. Contractors need leads to grow their business. To expand and take on more projects, contractors need a consistent stream of leads. Lead generation can take the form of word-of-mouth referrals, organic website traffic, and other avenues.
2. Quality leads can be challenging to come by. Unless you already have an extensive network of people looking to hire contractors, it’s tough to find quality leads. Lead generation companies and websites provide access to a large pool of potential customers.
3. Good lead-generation websites save time. Instead of spending hours networking or cold-calling potential customers, lead-generation websites do the legwork for you. The sites connect you with an audience already interested in what you offer.

In short, lead generation is essential for contractors because it helps them find new customers, generate high-quality leads, and save time.

How to Use Your Website for Lead Generation

Online, your website isn’t just a virtual storefront where people can browse your products and services; it’s also one of your most powerful tools for lead generation. Let’s explore the steps you can take right now to transform your website into a lead-generating powerhouse.

Identify Target Personas

Before diving into lead generation, it’s important to know who you’re aiming for. Identify your target personas—the specific types of customers you want to attract. What are their pain points, interests, and preferences? Understanding your audience sets the stage for creating the content that best resonates with your ideal customer.

Improve the User-Friendliness of Your Website

Keep it Personal: Tailor your content and navigation paths to match the needs of specific customer types. If you’re targeting different segments, create dedicated paths that lead them seamlessly to the information they need. A personalized experience ensures visitors find what they’re looking for, increasing the likelihood of conversion.

Remove the Red Tape: A user-friendly website is a magnet for leads, so make sure it’s easy for visitors to find answers to their burning questions. Streamline navigation, enhance readability, and ensure that key content is readily accessible. A smooth, frustration-free user experience keeps visitors engaged and encourages them to explore further.

Make it Snappy: In the fast-paced digital world, speed is king. Improve page loading times by optimizing images and minimizing code requests. A swift, responsive website not only delights visitors but also positively impacts your search engine rankings. Speed matters—both for user experience and lead generation.

Pro Tip: Making your website fully accessible for persons with disabilities just makes sense for any business in this day and age—and search engines love it! Optimize your website for visually impaired users with these 9 expert tips from the Search Engine Journal.

Add Forms to High-Traffic Pages

Your website has its hotspots—the pages drawing the most traffic. Capitalize on this by strategically placing forms on high-traffic pages. Refer to analytics properties like Google Analytics or Google Search Console to sniff the pages out. Placing forms in these traffic hubs increases the chances of capturing leads when engagement is at its peak.

Don’t make your visitors jump through hoops to get in touch. Add simple contact forms that facilitate easy communication. Whether a general inquiry or a specific question, a straightforward contact form encourages visitors to reach out, initiating the first step toward lead generation.

Entice your visitors by offering compelling offers behind form fills. Whether it’s an exclusive discount, a valuable resource, or access to premium content, providing something of value in exchange for information makes the lead generation process mutually beneficial.

Add a Strong Call to Action in Main Navigation

Whether it’s inviting them to schedule a consultation, sign up for a newsletter, or explore exclusive offers, a clear and compelling CTA in the top navigation keeps lead generation at the forefront of their journey.

The color and text of your buttons matter more than you think. Conduct A/B tests to find the most effective combination. Test various colors and texts to discover what resonates best with your audience. The devil is in the details when it comes to finding the perfect combination.

Offer Downloadable Marketing Materials for Blog Posts

Did you know that your blog is a gold mine for lead generation? It might not be much now, but over time, it can be a valuable asset in your back pocket for generating leads. After all, you are an expert in your field, and people know that.

Offer downloadable marketing materials related to your blog posts. Whether it’s a comprehensive guide, an infographic, or an exclusive e-book, providing additional value encourages visitors to exchange their information for these valuable insights.

How Else Do Contractors Get Leads?

There are several ways that contractors can acquire leads. One way is to use online lead-generation sites. These websites simplify the process of generating new leads by submitting the prospective client’s contact information and project details.

The lead generation company will then match the contractor with potential customers looking for someone to complete their project. Another method involves the contractor creating a business website or blog and then using SEO techniques to attract visitors to their site.

Lead Generation Strategies

There are several approaches to generating high-quality leads, from running email campaigns to taking advantage of social media platforms like Facebook and LinkedIn.

1. Create High-Value Content

This can be blog articles, infographics, videos, or even valuable tips and tricks. Ideally, your content is relevant to your target audience and provides value.

2. Optimize Your Google Business Profile

Potential customers can find you more easily when your Google Business Profile stands out from the competition. Use keyword-rich language to describe your contracting business and include photos and videos that showcase your work.

3. Improve Your SEO

Improve your online visibility and attract more qualified leads when your website landing pages are optimized for search engines. Use titles and descriptions with target keywords to boost traffic. This way, your website shows up in search results when potential customers are looking for contractors in your area.

4. Run Email Marketing Campaigns

Email marketing campaigns are an effective tactic to generate leads for contractors. By sending out regular emails with useful tips, special offers, and updates on your contracting business, you will stay top of mind with your potential customers.

5. Invest in PPC Ads

PPC (pay-per-click) ads are a cost-effective way to generate contractor leads because they allow you to reach a specific audience with your advertising. For example, paid ads allow you to target homeowners in a particular city.

Customize PPC ads so you only pay when someone takes an action you want to happen, such as clicking on your ad or filling out a form. This makes PPC ads an efficient way to generate leads at an affordable price since you only pay for results.

6. Be on Social Media

Increase your visibility, build relationships with potential new clients, and generate leads using social media. The goal is to create a credible online presence so that when someone is ready to hire a contractor, they’ll think of you first.

7. Have a Lead Management Strategy

A good lead management strategy helps you organize your efforts. Track and manage leads to see which marketing channels are generating the most interest. This information can be used to allocate your marketing budget more effectively. Tools that can help you do so are contact management systems and CRMs.

How Can Contractors Get Construction Leads?

The most traditional way to get free leads is through word-of-mouth marketing. By providing top-notch service to your current clients, they will recommend you to their friends and family members looking for a good contractor.

Another method to acquire construction leads is by signing up for a contractor lead generation website. The website will collect information from interested customers and then pass along the leads to the contracting business.

The BEST Lead Generation Websites for Contractors

Many contractor lead generation websites exist, but not all are created equal. Some are for contractors in specific industries, while others are more effective at reaching a particular target audience. Here’s a list of lead-generation websites for contractors:

1. HomeAdvisor

HomeAdvisor is one of the most popular home improvement lead generation sites. It connects homeowners with pre-screened local contractors. The platform offers a wide variety of leads, from small projects to large ones. You can filter your search by location so that only leads in your area appear in the results.

One thing to keep in mind with HomeAdvisor is that it has a pay-per-lead system, so you will need to budget accordingly. But overall, they’re an excellent option for those looking for quality contractor leads.

2. Angi (formerly Angie’s List)

Angi has a substantial database of millions of home improvement projects, allowing contractors to search for leads in their area. In addition to searching for leads, contractors can also use Angi to post their own profiles and portfolios. This way, homeowners can find contractors who are a good fit for their projects.

3. Porch

Porch is a website that helps homeowners find contractors for home improvement projects. To use Porch, enter your zip code and choose the type of projects you’re interested in. You can then view a list of contractors in your area available to work on your project.

Porch is an excellent option for contractors because it’s free to use and offers a wide variety of leads. Plus, Porch makes it easy to contact homeowners who are looking for contractors. Simply click on the “Contact” button next to each listing to email or give the homeowner a call.

4. Bark

On Bark, you can search for local projects that match your skills and experience and then send a message to the homeowner directly through the site. Bark also offers an extensive directory of local contractors and builders, so prospective new clients can easily find someone in their area to bid on their projects.

5. Yelp

Though best known as a customer review site, Yelp is a website and app useful for finding local businesses, including contractors. Users can filter results by type of business, whether they are looking for plumbers, electricians, or home services professionals.

6. Google Business Profile

Formerly called Google My Business, Google Business Profile is one of the best lead-generation websites for contractors. It allows you to create a free profile on Google for your existing or new business and add contact information, photos, and videos to your listing.

When potential customers search for contractors in their area on Google, your business will come up on Google Search and Google Maps. They can view your listing and read reviews left by previous customers. They can quickly contact you by phone, email, or your website because it’s all in your profile.

7. Bing Places

Besides providing lead generation services to contractors, Bing Places helps customers find local businesses. It allows contractors to list their business in the directory, making it easy for potential customers to find them.

In addition, Bing Places offers a variety of tools to help increase a contractor’s visibility and reach new clients. For example, you can use the PPC advertising program to generate leads directly from Bing.

8. Houzz

Houzz is a website that connects homeowners with the best contractors. Homeowners can search for contractors in their area, read reviews from other homeowners, and contact contractors directly to request a quote.

Contractors can create a free profile on Houzz and showcase their work. They can also answer questions from homeowners and offer advice on home improvement projects. In addition, Houzz allows contractors to generate potential leads by paying to promote their business in the directory.

9. BuildZoom

BuildZoom allows customers to get bids from different contractors for a project and read reviews. In addition, a BuildZoom customer can see what projects a contractor has worked on in the past. This can give the customer a good idea of the contractor’s experience and quality of work.

10. Facebook Business

Facebook Business is a great way to generate leads for your contractor business, whether you’re a landscaping professional or an HVAC technician. With over two billion active users, there’s a good chance your target market is on Facebook.

Share blog posts, photos, special offers, and anything else that will get people interested in your contracting business. By using Facebook’s targeting options and sharing relevant content, you have access to a large audience of potential customers.

11. Construct Connect

Designed specifically for professionals in the construction industry, Construct Connect lets contractors connect with each other and find new leads. It also provides a directory of contractor services and a forum for contractors to discuss their work.

12. Thumbtack

Thumbtack is a lead generation website for contractors in the home services industry. Contractors can list their services, pricing lists, and contact information, as well as pictures, videos, and testimonials on their profile.

Are Lead Generation and Marketing the Same Thing?

While lead generation and marketing are similar in that they both aim to attract and engage potential customers, they have their differences. Lead generation is the process of generating interest in a product or service to convert that interest into a sale, while marketing is where you create and deliver messages promoting a product or service.

In other words, lead generation focuses on attracting customers, and marketing promotes your products or services to those customers.

Simplify Your Lead Generation Process with Software

Streamline your lead generation efforts with Broadly’s simple and user-friendly software solutions. For example, Inbox allows small business owners to easily manage and track leads and customer interactions using a single interface.

Broadly can also help optimize your email marketing efforts with Campaigns, which make it easy to send out personalized text messages and emails to current and new customers. Empowering contractors and small businesses to grow, Broadly has the tools you need to save time and focus on what matters most.

This article was updated on December 11, 2023.

The post How to Improve Website Lead Generation for Contractors appeared first on Broadly.

Be sure to let us know in the comments who your favorite real estate bloggers and gurus are!

The top real estate industry blogs 2023

Inman

Inman is very well-regarded in the real estate field. The site is an excellent resource for professionals looking to succeed in the competitive real estate field. Users will be able to find out about surges in home prices, gather general industry outlooks, and read about real estate developments nationwide.

RISMedia

As a company that has almost 40 years of experience, RISMedia has become one of the leaders in providing news and information for those working in the industry. Not only does the site provide a blog-style series of real estate write-ups and industry best practices, its also a good resource for finding thousands of archived articles when you need to do research.

Trulia’s blog

Trulia’s blog is really an excellent resource for just about anyone that has an interest in real estate – professionals and consumers alike. The blog features information on markets that are on the rise and also information on decoration and ways to find neighborhoods that have lower rents. Overall, for realtors, this site is very useful since it neatly organizes its articles into an easy-to-peruse grid.

Zillow porchlight

Zillow Porchlight isn’t just a blog with great real estate information and trends; it is also a great resource for those trying to upgrade and sell their homes as well. In fact, this site is actually very consumer-oriented, but the data and insights they provide are perfect for just about anyone that’s currently or planning on working in the real estate industry.

Miller Samuel inc

Another real estate company that has an extensive legacy dating back to the 1980s, the Miller Samuel Inc. Matrix Blog has resources like podcasts, articles on current real estate trends, and even includes a yearly retrospective so that users can track market shifts. Users will even be able to find information on how legislation from D.C affects nationwide housing markets.

RedFin blog

Insights are the stock and trade of Redfin’s blog. It’s very easy to find information on housing markets, competitive neighborhoods for homebuyers, and each of the articles that the site features provide actionable information that’s backed by hard data. In fact, the site has a “Data Center” section that provides data visualization for real estate pros.

Property cluster

When you own rental or standard residential property, it’s very useful to have a resource like Property Cluster because the site has a wide variety of helpful targets that can help make ownership easier. In addition to these types of topics, the site also has articles about selling your home and the pros and cons of different housing types.

Real Estate Marketing Blogs

Geek estate

There’s no mistake about it: the real estate world is becoming more technological every day. As a result of this trend, the Geek Estate was created so that real estate professionals can grow their businesses in a smart way using modern technology and techniques. The Geek Estate has been running for more than a decade now and has become a great resource for beginners and experienced realtors alike.

The bigger pockets blog

Bigger Pockets differs slightly from some of the other blogs that we’ve covered in this guide. In fact, Bigger Pockets is actually laser-focused on real estate investor tips rather than homeowner advice. Users will quickly be able to find info on home flipping and how to find real estate deals. Owners of rental properties will also find that this is a crucial resource.

1000 watt blog

1000Watt is a fairly unique company that has a large team of writers for their blog and marketing professionals. The blog side of 1000Watt focuses on marketing techniques for your real estate site, help for real estate brokerages, and lead generation methodologies. The articles blogged on this site are very snappy with quick eye-catching titles that really draw in readers.

Movoto blog

Movoto is a very homeowner-centric site that features articles like, “How to Keep Your Pet Safe Around the Yard,” “Bonsai Gardening at Home,” and “Home Fire Safety.” The blog also features an entire section on the best places to live in every state and has detailed write-ups about things like the fastest growing housing markets nationwide.

Home warranties

One of the better features of HMS’s site is that it neatly splits the content via a menu between realtors and homeowners. This way, real estate professionals can quickly read articles that can help their business succeed. Articles include how to make your real estate blog standout and lead building techniques.

Power site blog

The Power Site Blog, which is also referred to as the AgencyLogic Blog, is a page that’s designed to motivate real estate professionals to make more money. The blog is packed with facts, figures, and key metrics so that users can quickly understand market changes. The page also goes into details about the real estate ramifications of the new tax plan.

Epic real estate

Epic’s blog has some eye-opening articles like, “Everything You’ve Been Told About Real Estate Financing Methods is Wrong” and “How to Build Rapport with Motivated Sellers.” Overall, this is a quality resource that really gets into the thick of how the industry works, which makes it great for new realtors.

Lighter side of real estate

Real estate doesn’t always have to be about metrics and trends; in fact, The Lighter Side of Real Estate goes out of its way to provide an enjoyable experience for those that want to understand real estate better. Despite this lighter take, the site definitely provides useful information and has articles like “184 Things Realtors Do to Earn Their Commission.”

Local real estate blogs

Real Central VA

Despite its location-centric name, the Real Central VA blog, which was established in 2005, has a wide variety of real estate articles that span areas far outside of the Virginia area. Although the blog focuses on the Charlottesville area, all in all, the site provides some quality data points for just about anyone in the real estate industry.

Phoenix real estate guy

The Phoenix Real Estate Guy blog was established by Jay Thompson who is the co-owner of Thompson’s Realty. Jay has appeared on Inman’s Most Influential Real Estate Blogger list for years running, and while he’s since moved on to retirement, the site continues to provide real estate information for real estate professionals and home buyers alike – users can even search through properties in the Phoenix, AZ area.

Rain City guide

If you’re a realtor in the Seattle, Washington area that’s looking for a more data-oriented real estate site so that you can track local pricing trends and city real estate ordinances. The blog also includes an “industry talk” section that features articles about a wide variety of real estate-related subjects including Multiple Listing Service and Faira, which is an online resource for home sellers.

Massachusetts real estate news

When you’re trying to keep up-to-date, the Massachusetts Real Estate News blog is an excellent page to keep track of. They have features like “The Best Google+ Real Estate Articles,” on a monthly basis and also runs articles that focus on rehabbing homes and general industry advice. The site was established by Bill Gassett who is a successful realtor in the state.

The White Oaks blog

This San Mateo County-based blog has a stacked collection of real estate articles that primarily focus on properties and news from the San Carlos area. The site focuses on the week in review-style posts and also features new listings in the area. In addition, this is a good site to receive advice and track trends in this area of California.

Tracy king and team realtors

This blog is based in Northeast LA and is run by two bloggers: Tracy King, who is the owner of Tracy King Realties and has 27 years of experience under her belt, and Keely Myres, who is a real estate specialist working for Teles Properties. Both bloggers present a plethora of interesting articles that chronicle things like tips on raising the value of your property and information on how the new tax act affects the value of the property.

Inlanta mortgage

Inlanta Mortgage, which is also known as Madison Mortgage Guys, is a mortgage blog that also serves as an industry blog for real estate. This is a consumer-centric site, so you’ll find topics about buying and selling houses and techniques to make the home buying experience more streamlined.

Brownstoner

Brownstoner began as a small pioneering blog in 2004, but today, it is a way to see the renovation and the real estate opportunities in Brooklyn. The blog is designed to help homeowners learn how to renovate their home to increase the value of it. It can help those looking for a home to find what they are looking for as well.

Final thoughts

These blogs can provide an excellent start for those just getting into real estate or seasoned veterans who want to stay on top of industry trends. There are a lot of real estate blogs out there, and this isn’t a complete list, but let us know in the comments what your favorite real estate blogs to read are.

If you need help with your online reputation management or promoting Facebook reviews please contact us and we will be happy to help.

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We’ve identified helpful blogs for HVAC professionals so that you can stay on top of what is going on in the industry.

If we didn’t include one of your favorite HVAC bloggers, let us know in the comments!

The top HVAC blogs in 2023

1) Arista blog

Arista’s blog focuses on industry change, guides for homeowners on HVAC service, and providing news for their own commercial HVAC company. It’s easy to see that Arista is a quality resource; they earned a top 100 HVAC Blog medal, so the material on their blog is quite useful for homeowners and professionals alike.

2) ACHR news

Not only can you find information on the industry on ACHR News, but it’s a crucial resource for the contractor that wants tips to stay competitive. Some of the content features new technologies like mobile apps and computer software for HVAC professionals.

3) Central heating and air conditioning blog

A great resource for homeowners that are looking to install an AC unit, choose the best HVAC company, or replace a furnace, the Central Heating Blog is based in Cleveland and is an extension of a local company’s website. The blog even features checklists and troubleshooting guides so that private owners can have an optimized HVAC experience.

4) National air warehouse blog

This blog is a great option for both homeowners and professionals in the HVAC business. Not only does it feature articles that can give great energy-saving advice and suggestions for holiday HVAC gifting, but it also can teach HVAC professionals how to build their brands and retain clients.

5) Sherlock air blog

There is an abundance of information on the Sherlock Air Blog. The site is specifically dedicated to the homeowner experience with articles focusing on energy myths, how to treat HVAC professionals, and even some of the top apps that can boost HVAC performance and efficiency.

6) Canoga park heating and air conditioning blog

This blog is dedicated to the customers of Canoga Park Heating and Air Conditioning, but the advice and articles presented on the page can be used by any homeowner. This is a great resource for anyone looking to save cash on their energy bills, looking to maintain their HVAC systems, or learn about new technologies like smart thermostats.

7) Homesense heating and cooling blog

This blog is based in Indianapolis, but the advice that they offer is valuable for a wide variety of HVAC applications. Primarily, the site focuses on HVAC upkeep, but it’s not uncommon to find information about HVAC pricing specials and how to find system repairs.

8) Sila heating and air conditioning blog

HVAC systems are complex, and the Sila Blog understands this and presents easy-to-understand articles that help you improve air quality, reduce humidity, and reduce the money spent on your energy bill. While the blog does have some focus on drawing up business for Sila, it still is a very valuable HVAC resource.

9) Action air’s home comfort and energy blog

Need in-depth buyer’s guides for your HVAC experience? Action Air’s Energy Blog is a great option because it can assist you in finding the right components that will provide comfortable conditions in your home and may also help you save some cash on your utility bills.

10) CoolToday blog

This Florida-based blog has a wide array of articles that are regularly updated for those looking for advice on their HVAC experience. While many articles like “How much does it cost to install a heat pump in Florida?” are region-specific, there are also more than a few posts that can provide more generalized and useful advice.

11) Roth heating and cooling plumbing

Maintaining your HVAC system is important, and Roth Heating’s blog is designed to help you keep your system up to date. While they do attempt to drum up business with their posts, the articles are more than helpful enough in order to help you avoid potential HVAC issues.

12) Service champions heating and air conditioning blog

Not only does this blog helps homeowners maintain their HVAC systems, but it also provides practical advice on how to stay safe and actually troubleshoot potential faults before they become problematic. In fact, the blog is presented as a “knowledge center,” and has almost 200 articles to peruse.

13) The HVAC blog

If you need advice on how to find an HVAC specialist, need an answer to some common questions about HVAC systems, or which brands deliver the best heating or cooling experiences for your home. There’s even advice and resources for professionals, which means that the HVAC Blog is a great all-around resource.

14) Shavitz heating and air conditioning blog

For those looking for a good HVAC company, the Shavitz Heating and Air Conditioning Blog is a great resource that has more than one post on the subject. Additionally, the site also can help homeowners identify heating and cooling faults and even helps you find the best product for your home.

15) Fort collins heating and air conditioning blog

This blog has numerous posts going back to January 2013; as a result, there’s a lot of content to pick from if you’re looking for some best practices for maintaining and upgrading your HVAC system. The blog itself is an extension of the Fort Collins Heating and Air Conditioning company, but the resources on the site extend well past just providing info for their customers.

16) Bob Boldt HVAC blog

Not quite sure if your HVAC components need to be replaced? Are you looking to increase efficiency? Then, the Bob Boldt blog can help you and your home. The blog even features some preventative posts that will help keep your system in good repair.

17) Bounds heating and air blog

Bounds has been in operation for 20 years and has become one of the more well-known HVAC companies in the Gainesville, FL area. Their blog has been making posts on their blog since 2013, and their posts include articles about ductless HVAC options and even using plants to bring cleaner air in your home.

18) Richmond’s air conditioning blog

For an in-depth knowledge of components and industry practices, Richmond’s Air blog is a great resource. In their HVAC Parts 101 series, you’ll find articles about air filters, expansion valves, and thermostats. The blog even has articles about respiratory health and how having a good HVAC system can help.

19) Russell’s heating and air conditioning blog

Russell’s blog has a wide array of informational articles that can help you answer questions like, “Why is my ductless AC wall sagging?” In addition to this, the site also provides resources that can help you avoid damage from weather and troubleshoot symptoms.

20) Pacific heating and cooling blog

When you have questions about your HVAC systems, you can rely on this blog because Pacific Heating and Cooling have been in business for over three decades. The company is based in Cali, but their blog is full of information that can be used anywhere.

21) Air-tro blog

Air-Tro has been in operation for almost 50 years, which means that the company’s blog can serve as one of the best resources for HVAC information. Their blog serves Los Angeles and has earned several awards for their top-notch service in the San Gabriel Valley.

22) Edison heating and cooling blog

Another recipient of the Top 100 HVAC Blog Award, Edison Heating’s blog has hundreds of articles that feature tips, readiness advice, and general HVAC info that can help you have the best heating or cooling experience in your home.

23) HVAC news and trends advent blog

Advent Air has been awarded the Better Business Bureau’s Torch Award for Ethics, and their blog is often considered a leader in the field. The site features news and updates for homeowners looking to optimize their HVAC home setups – you can even find info on the best houseplants for cooling and heating.

24) Simply the best heating and cooling blog

Based in Phoenix, Simply the Best provides a no-frills blog that is designed to help you maintain your HVAC systems and provides cost-saving techniques and advice for cleaning your system. The site updates fairly regularly and also has health-related posts about air quality.

Final thoughts

All of these blogs have value for just about anyone looking to understand the industry or just keep up with the maintenance of their home HVAC systems.

If you have any additional information about some useful HVAC blogs to share, then please feel free to post them in our comments section.

If you need help with your reputation management software or Facebook business reviews please contact us and we will be happy to help.

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The top roofing blogs in 2023

North American roofing blog

If you are looking for a blog that knows the ins and outs of the roofing business, North American Roofing has been in the business since 1979. In their blog, you can find information on commercial and residential roof maintenance and repair, tips on finding a contractor that is right for your needs, and even drainage and snow removal tips to keep your roof in good condition.

Arry’s roofing services inc. blog

Arry’s Roofing Services have been in business for over 25 years, and their blog is designed to help uninformed homeowners who need roofing information find the answers that they are looking for. Their blog is typically updated every few days, and you can find helpful information like techniques to mitigate wind damage, common causes of roof damage, and warning signs that you need a new roof on your home.

Roof scoop blog

Roof Scoop is a blog for the roofing industry that is part of the National Roofing Contractors Association. The blog is designed to bring updated news and information of interest to those who like to keep up with new roofing technology and trends. It typically focuses on changes to roofing regulations, but you can also find roofing charities nationwide.

A-best roofing blog

This is a roofing company that is located in Oklahoma; it has been around since 1988, and it has an exceptional blog that covers topics about roofing that cover both commercial and residential needs. The blog covers topics such as winterizing your roof, choosing the color of your roof, and signs that your roof has suffered storm damage.

Choice roof contractor group blog

This blog is designed by a nationwide group of professional roofing contractors that are always up-to-date with new information in the roofing business. The blog is updated weekly, and it covers topics like flat roof repair solutions, commercial roofing regulations from OSHA, and how to find reputable roofing service providers in your area.

Fiber tite blog

Fiber Tite is a company that has been involved in the roofing business since 1979. Their business and their blog reach across the country, with blog posts pertaining to cool weather installation tips, how to protect your roof from a hurricane and useful tools for roof repair. There are even webinars and stories from contractors currently in the roofing business.

Roofing contractor blog

Though the posts on this blog are not that frequent, this is a great blog for a roofing contractor that needs information on a specific topic. The blog covers information such as quick tips for growth in your roofing business, information on solar technology and roofing, and other specific topics.

GAF problog

GAF ProBlog is a blog that is designed to give advice and information to professional roofers nationwide. The blog has quite a few areas of interest such as how to beat the heat with a cool roof, how to inspect your roof, and how to use drones in the roofing industry. This blog is not updated with new posts more than once a month, but the information is quite useful.

All roofing solutions blog

All Roofing Solutions is a roofing company that was started by a local family in the Southeastern Pennsylvania and Delaware area 19 years ago. Their blog is designed for commercial and residential roofers alike, with attractive tips and tricks that are useful for anyone in the roofing industry. Some topics include preventing roof leaks, information on roof inspections, and vent pipe repairs.

John Stortz and son blog

John Stortz and Son is a family roofing business that has been around since 1853, and as one of the oldest businesses on our list thus far, you can expect that their knowledge of the roofing business is exceptional. The blog is updated a few times a month with posts about roofing tools and techniques that can be useful to residential and commercial roofers.

Baker roofing blog

The minds behind the Baker Roofing Blog have over 100 combined years of experience in the roofing industry. The blog is designed as a place where they can share their knowledge and advice with homeowners who have roofing needs and contractors who need updates on roofing technology. Posts include roofing options, tips for preparing for winter, and information on roof shingles.

Ask a roofer blog

Ask a roofer is a website/blog where you can get information on roofing technologies, roofing types that are used and tips and tricks to repairing your roof from an actual individual who works in the roofing industry. The blog posts range in size, but they provide information that is useful for both commercial and residential roofing needs.

Best contracting services blog

Since 1982, Best Contracting has been a leading roofing and construction company in California, and their blog is designed to share that knowledge with homeowners or contractors in need. On the site, you can find a list of the top 100 roofing contractors of the year along with roofing updates and tips for inspecting and cleaning your roof.

Timberline roofing blog

Timberline Roofing has been in business for over 18 years, and their blog is designed to provide roofers with less extensive knowledge in the industry with information that they need for commercial and residential roofing. It is also designed for homeowners who need to know more about finding a roofing contractor and helping them deal with emergency repairs from storm damage.

Simon roofing: commercial roofing blog

Simon Roofing is a company that was created in 1900, and four generations later, the family has a roofing blog that is designed to help others with commercial roofing needs. The blog posts include topics such as the consequences of water intrusion on your roof and information on roofing terminology and inspections.

American metal roofs blog

As you can tell from the name of the company, this is a blog that deals mainly with information on metal roofing needs, regardless of whether the roof is for a commercial or a residential building. The blog includes tips for choosing the right roof, maintenance tips, and even tips to make the installation process easier.

Schulte roofing blog

Schulte Roofing is a commercial and residential roofing company that offers their services in Texas and their knowledge about the roofing industry across the nation by way of their blog. On the blog, there are amazing rooftop ideas that you can use to make your home greener as well as information on solar roofing, information on weather damage, and even tips on using a drone to inspect your roof.

Roofer’s coffee shop blog

Roofer’s Coffee Shop is a community that was created in 2002 for professional roofers to meet with other roofers and discuss new technologies, share stories and ideas, and find better ways to install and maintain residential and commercial roofing. There are typically a few posts a month on the blog, but that number can vary quite a bit because guest blog posts can be posted here as well.

Roof depot pros blog

Roof Depot Pros is a company that deals with commercial and residential roofing needs, and their blog is designed to give homeowners a place where they can find out information to help them solve their roofing needs as well as help them connect with a professional in their area if they need professional installation or repairs.

North American roofing articles

With over 38 years in the roofing business, North American Roofing is well versed when it comes to residential and commercial roofing. Their site is full of useful articles and posts about winterizing a building, maintaining the roof and the drainage system in a building, and disaster relief tips that can help protect your roof from future storm damage.

Remedy roofing blog

Created in 2005, Remedy Roofing is a company that is located in Texas that has climbed to the top of the industry, and their blog is the way that they share their roofing knowledge with those who need roofing advice. The blog is only updated a few times a month, but it includes topics about identifying roofing issues, hurricane and tornado protection, and what causes a leaky roof.

Evan’s roofing company blog

Evan’s Roofing Company was established in 1945 in New York, and it has remained at the top of the roofing industry. On the company’s site, you can find posts with information that will be useful for commercial and residential roofing needs as well as a list of the top 100 roofers in the industry for the year.

Final thoughts

As you can see the amount of information that could be useful to stay on top of the professional roofing industry is quite extensive. Reading these blogs, you will find strategies to run your roofing business better.

If you feel that you are falling behind on the most up-to-date information on roof repair and installation, you can check out the blogs that are featured in this guide. Know of a blog that offers more useful information for those interested in the roofing industry? Let us know which blogs we’ve missed so that we can update this guide and give you the best information for the roofing industry that we can.

If you need help with your online reputation management or promoting Facebook reviews please contact us and we will be happy to help.

The post Top roofing blogs of 2023 appeared first on Broadly.

A user-friendly, comprehensive dental website provides relevant information to make a great first impression, generate leads and grow your practice.

How do you make a dental website?

There are a few ways to make a website, so consider your options when deciding how to build your dental site. If you are building a new website, you can use a website builder or a content management system (CMS), program the website from scratch or hire a web design service.

Before you dive into your dental website design, start by registering a secure domain name. Your dental website’s domain name should have SSL (Secure Sockets Layer) encryption software by ensuring the domain you register starts with “https://”.

The domain name itself should provide information about your service, so either your business name or something descriptive like “DentalClinicNameYourCity.com.” Web hosting packages typically include your first domain as part of the package.

Once you choose your domain, consider the pros and cons of each type of website build:

• Website builder tools offer pre-existing templates, so it’s possible to create a site without knowing coding languages such as HTML and CSS.

• Content management systems also provide templates but offer more room for you to customize pages. They require slightly more technical understanding, like how to use plug-ins and themes on your site.

• Individual programming requires the most knowledge and programming skills but also offers the most custom design options. By creating from scratch, you can build things how you want them if you have the technical know-how.

• Web design services can provide custom websites without you needing technical knowledge. The service provider will handle the technical details and should have a strong understanding of design elements.

What should a dental website include?

The best dental websites offer a smooth user experience and are optimized for mobile use. Potential patients will likely be searching from their mobile devices, so you want to ensure your site loads quickly, is responsive and easy to navigate on a phone screen and a computer screen. Consider including the following elements to create a great dental website.

Landing page

Your landing page should welcome guests and provide the most important information about your business. Discuss your services and expertise. A call-to-action (CTA) button can funnel patients to schedule consultations and appointments. A phone button enables smartphone users to call your office directly from your site without manually dialing your phone number.

About page

The about page can discuss the history of your practice, information about the staff and the equipment you use. Add a personal touch by including photographs of your office staff along with information about their role in the office.

Important information

Include your dental office’s address and hours of operation. If your practice offers emergency services, be sure to include that information here.

Scheduling and payments

Integrating a place for scheduling and payments improves patient engagement and demonstrates the ease of use to potential new patients.

Web Chat

Offering a website chat allows customers to get questions answered right away. There are several web chat services that use AI to answer routine customer questions and pass along more complicated queries to live chat agents.

Legal information

Provide the full legal name of the practice owner and their contact details. Also include proof that all dentists and medical professionals on-site are certified through state dental boards.

Testimonials

Patient testimonials establish trust with potential new patients looking into your practice. Consider featuring reviews from your Google Business Profile or Yelp, or ask customers for video testimonials to feature on your site. Good reviews will go a long way in forging new customer relationships.

Link to your social media accounts

Connecting your social media accounts to your dental site instantly gives potential customers a look into your practice. Make sure all social posts are HIPAA-compliant.

If you don’t already, consider offering virtual consultations through your website. Virtual consultations save you money while providing an opportunity to build trust and set expectations with a patient before they physically travel to your office to seek treatment.

What is SEO for dentists?

Search engine optimization (SEO) is a digital marketing tool that helps web crawlers recognize a business or site as a reputable source. With proper dental SEO, search engines will recognize your business as an authority in the dental industry. Your SEO strategy should target your site design on the back end as well as your content on the front end, like website layout and copy.

You can also improve your SEO by claiming your Google Business Profile and joining other online business directory sites. Make sure the profiles are filled out fully and accurately so that all business information online is consistent.

Create a blog on your website and consistently publish high-quality dentistry content. Research the most-searched terms related to dentistry and write blog posts on those topics. Include internal links to your other blog pages so web crawlers understand the scope of your expertise and rank you higher in search engine results pages (SERPs).

What CRM do dentists use?

Customer relationship management (CRM) software can help dentists manage, track and store information about current and potential patients. By compiling data from across channels like social media, phone, email and live chat, CRM technology allows dentists to learn about their target audience and better reach them through marketing efforts.

Simplify your dental website design process with Broadly

Broadly can help improve your customer experience and market your practice more effectively to your target audience. Our team of experts will help you design and maintain a responsive, mobile-friendly website. We can add a web chat to allow quick responses to customer inquiries. By optimizing for local SEO, your website will appear at the top of search results.

Want to see how Broadly can help you generate more leads to grow your practice?

The post Our guide to effective dental website design appeared first on Broadly.

When potential new patients search “orthodontist near me,” you want your business to appear as high as possible in the search results. When users click on your website link, you want to stand out from other local practices and turn leads into paying customers.

Why is it important for orthodontists to have a website?

As an orthodontist, it is essential to have a website so potential patients can find your orthodontic practice. The best orthodontic websites are fast, secure and optimized for mobile users.

Since people search using their web browsers or Google Maps on their smartphones, you need a web design that looks good and has a responsive design across all mobile devices and web browsers.

Your website might be the first impression you make on potential patients, so you want to offer a positive user experience demonstrating your knowledge and expertise. Users should be able to easily find everything they are looking for about your practice on your site.

How do you make an orthodontic website?

The first thing you’ll want to do when making your orthodontic website is to register a domain name. A domain name should be easy for new potential patients to find, so something like “orthodontic-practice-(your city).com.”

You also want your domain to have secure sockets layer (SSL) encryption software, meaning the domain should start with “https://”. Most web hosting packages include your first domain name.

Next, you’ll need to decide how you want to build your website. You can build the website from scratch if you have the programming knowledge, use a template on a website builder or CMS (content management system) or hire a professional website design service.

What should an orthodontic website include?

When designing your website, you’ll want to consider the aesthetic, including the color scheme as well as the functionality and content. If a site is too confusing to navigate or has a ton of information with no white space, potential patients might leave and seek out a competitor’s site.

A user-friendly site is straightforward to navigate and displays all critical information clearly, so potential customers can quickly find what they need. Consider including the following components in your orthodontist website:

Homepage/landing page

Greet your site viewers with a welcoming homepage that shows what you offer to potential patients. Discuss your expertise and have a call-to-action (CTA) button that patients can click to schedule a consultation or a click-to-call button that allows cellphone users to call your office.

About page

Your about page explains your practice history, your staff and the equipment you use in the office.

Contact information and hours of operation

Ensure your hours of operation and office address are prominently displayed on your site.

Scheduling and payments

Online scheduling and payment options can create a smoother experience for both existing and new patients.

Web chat

Web chat is an excellent way to answer potential customers’ questions and is often included in CRM (customer relationship management) software. Automated chat software can answer frequently asked questions and forward more complicated queries so you can spend your time where it’s most needed.

Office tour

A video tour of the office is a great way to showcase your practice to potential patients, so they can get familiar with you before booking a consultation. It can also help new patients feel more comfortable before they come for a procedure.

Photos, videos and graphics

Photos, videos and graphics can help potential customers get to know you as a business. Videos and graphics demonstrating procedures can help patients feel at ease before their appointment.

Testimonials

Positive reviews are a huge factor in getting new patients in the door. Ask patients for video testimonials or embed great reviews from Google Business Profile or Yelp to feature on your website.

Video consultations

In the digital age, having a video consultation before physically heading into an office can help seal the deal for new patients. They get a chance to meet with you and decide if your practice is the right fit for your needs.

What is SEO for orthodontists?

Search engine optimization (SEO) helps search engine web crawlers recognize reputable businesses and determine how to rank listings in search engine results pages (SERPs).

Orthodontic SEO can be implemented on the back end within the build of your website as well as on the front end within your content and layout. Consider some of these strategies to improve your SEO ranking.

Create content

Improve your SEO by publishing high-quality content that provides value to potential customers. Research what orthodontic patients are searching for and write blog posts to target those keywords. Consider writing blog posts answering frequently asked questions and offering helpful dental care tips.

Improve page load speed

Site speed is also a consideration in SEO since bounce rate (the number of users who navigate away from your page without interacting) can hurt your ranking in SERPs. Ensure your load speed is fast so users are encouraged to stay on your site.

Claim your Google Business Profile and online directory profiles

Another way to improve your SEO is to claim your Google Business Profile (formerly Google My Business) and business profiles on other online directory sites. Make sure all of your profiles are completely and accurately filled out. When users see your practice on different directories, all the information should be correct and up to date.

Optimize your labels for on-site images and videos

Choose descriptive names that use keywords so search engines recognize your images and can correctly index your pages.

These are just a few ways to start improving your orthodontic SEO.

Design your orthodontic website with Broadly

Partner with Broadly, and we’ll help you design an amazing orthodontic website optimized for local SEO and mobile-friendly. We can even help you add a web chat feature to answer frequently asked questions.

Want to see how Broadly can help you generate more leads through your website?

The post Orthodontic website design essentials appeared first on Broadly.

A well-designed website also builds trust in your company’s services. It’s a chance for you to showcase the expertise of your HVAC contractors and how your HVAC services stand out from the competition.

However, 42% of website visitors will leave a site with poor functionality. Here’s how to make sure your website gets leads to stick around.

The benefits of having an HVAC website

Helps customers reach you

If you use search engine optimization (SEO) strategies, local customers will easily find your business when they search for “HVAC providers near me” or a similar phrase.

Even if potential customers have heard about your business through word-of-mouth, they may not know your address or contact information. A website gives these people a way to reach you.

Legitimizes your businesses

A website allows you to share your mission statement, the experience of your contractors, any awards or certifications and the scope and cost of the services you provide. This can help you stand out from other home service providers.

A website with social media links further establishes your online presence and builds trust with your customers. You can even provide testimonials or customer reviews on your company’s website to bolster your reputation.

Helps you make sales more affordably

A custom website may be cheaper than spending money on paper or broadcast advertising. You can keep your HVAC marketing costs low by applying good HVAC SEO principles.

Set up a call-to-action (CTA) uch as “Get Quote” or “Book Service,” on your company website. This will help you collect emails that you can use to send targeted email campaigns, or even make sales directly from your homepage.

What makes a good HVAC website?

Contact information and contact forms

Make sure your contact information is prominently featured on your website. Display your phone number, location and email address in the header of your website so people can find you easily.

Give potential customers a place to provide their email address, but don’t overwhelm them with long, complicated forms.

A speedy, mobile-friendly design

Studies show that people leave websites primarily because they are not mobile-friendly. Ensure your new website is responsive on smartphones and other mobile devices.

Make sure your website isn’t clunky or slow to load. A Deloitte study found that just increasing your website speed by even 0.1 seconds can significantly improve conversion rates and engagement.

Details about your business

Introducing your team is a great way to establish reputability and engage with customers. Post profiles of the business owners and contractors on your website. You’ll also want to provide an overview of your services and pricing.

Customers will be more likely to book a service if they understand what it covers and how much it costs. Make sure you also include customer reviews to build trust.

The best HVAC websites have reviews that reflect high-quality service. And if you want to go above and beyond, engage with customers directly on your website with Web Chat.

A blog with optimized content

To rank in Google’s search results, provide plenty of easy-to-read, high-quality content. A couple of blog posts won’t be enough — learn how to scale content for ideas on how to manage a blog on an ongoing basis.

Good security and design

Make sure you get an SSL certificate for your website. If your website isn’t secure, people may be more hesitant to provide their contact information or make a purchase. This can harm lead generation.

Attractive design elements are important and keep your site from looking like it belongs to a scam company or unestablished business. Videos, images and an attractive color scheme will better engage your audience. Avoid obvious stock photos, generic website templates and large blocks of text.

Multiple calls-to-action

Provide eye-catching call-to-action buttons that ask website visitors to “Request a Call,” “Download Brochure,” “Book a Service” or anything that makes sense for your business. You should put at least one call-to-action on your landing page.

14 HVAC website design mistakes to avoid

1. A design that is slow to load or glitchy
2. A design that isn’t mobile-friendly
3. Poor quality blog content stuffed with keywords
4. Long forms or long blocks of text
5. A complicated navigation system
6. Not including a search tool
7. Not having a secure website
8. Overuse of stock images
9. Lacking call-to-action
10. Missing relevant internal and external links
11. Long videos that play automatically
12. Omitting social media buttons
13. Including pay-per-click advertisements
14. Not using Google Analytics to improve your SEO

Build a new HVAC website with Broadly

If website design and other digital marketing tools seem overwhelming, Broadly has your back. Not only will a dedicated designer build a custom website for your HVAC business, but you’ll also get a fully functional Web Chat and a suite of other tools to help you manage your online reputation and generate new leads.

Schedule a demo today to find out why customer acquisition is a breeze with Broadly.

The post HVAC website design essentials and mistakes to avoid appeared first on Broadly.

Here’s how to upgrade your law firm website design and the features you need to advance your law firm marketing return on investment (ROI).

What are the most critical elements of a law firm website?

Here are some top features to add to your law firm’s website to strengthen your broader marketing strategy.

1. “About Us” page

Use this section of your website to:

• List the legal services you offer
• Provide details about your practice area (personal injury, family law, immigration, etc.)
• Include links to your social media profiles on platforms such as LinkedIn
• Provide bios for the lawyers on your team
• Share your contact information to increase the number of phone calls and emails your law practice receives

2. Clear calls-to-action (CTAs)

What action(s) would you like your web visitors to take when they arrive on one of your landing pages? This might be to call your law office, schedule a free consultation or learn more about your legal services.

Whatever your marketing goals, your website should have a clear CTA that aligns with your objectives. Place CTA buttons in prominent places across your website to drive your conversion rate.

3. Lead generation forms

When new website visitors arrive, you have about seven seconds to make an impression and get them to take action. Add lead generation forms to your website to encourage users to:

• Opt-in to receiving SMS and email marketing campaigns from your law firm
• Schedule free consultations
• Submit an inquiry to your law firm

3. Online reviews and customer testimonials

Select your favorite online reviews that past customers have posted about your business on review websites and social media channels. High-quality law practice online reviews can help differentiate your legal firm from your competitors and optimize conversion rates by serving as social proof of the great experiences others have had working with your lawyers.

4. Content marketing resources

Quality content is the most important factor that can maximize your online presence and SEO, according to Google Search’s Search Engine Optimization (SEO) Starter Guide.

Do keyword research to find out what search terms potential clients might use to search for attorneys in your practice area. Leverage these insights to create expert videos, articles and guides that:

• Are easy to understand
• Demonstrate the knowledge of the attorneys at your law firm
• Get website visitors to reach out for a free consultation
• Readers enjoy and share on social media

5. Web chat

Most small business owners say that web messaging services such as Broadly’s Web Chat help them boost customer loyalty and revenue. In fact, using a web chat service has been shown to help companies increase conversion rates by 20%.

6. An FAQ page

When it comes to your website, one of the most important tasks is ensuring prospective clients get the information they need to select your law firm for their legal needs. As part of these marketing efforts, be sure to create a page that addresses questions your target audience may have about your legal services, pricing and practice area.

Law firm website marketing FAQ

What is the purpose of a law firm’s website?

The primary purpose of a law firm website is to educate potential clients about the legal services your practice offers. In addition, it should serve as the home base for your online presence and as a powerful digital marketing tool to generate new business for your firm. To do that, your website should:

• Use SEO best practices to rank well in search engines
• Include an “About Us” page that lists your practice areas and specialties
• Provide a way for potential clients to book a free consultation or contact your law firm
• Highlight client testimonials that demonstrate why customers should work with your law firm

What is the best way to drive visitors to your law firm website?

There are several ways you can grow the number of visitors your law firm website receives, including:

• • Organic methods to expand your law firm’s website traffic: Improve your website’s SEO rankings by generating content marketing resources using keyword phrases. Use email and social media posts to share links to your website with your email subscribers and social media followers.

• Paid methods to drive up your law firm’s website traffic: If you want to boost your online traffic faster, consider paid marketing channels, such as pay-per-click ads (PPC) available through Google Ads, Bing and social media platforms.

Build a high-quality website with Broadly

Build a new website that’s mobile and SEO-optimized with Broadly’s Website design service. Broadly is a trusted provider of internet marketing solutions for the legal industry. Our marketing experts will help you get the right tools and strategies to overhaul your web design, social media marketing and law firm SEO to support your broader marketing plan and goals.

Read to see our legal marketing services and discover how the platform can help you grow your practice?

The post Take your law firm website marketing to the next level appeared first on Broadly.

Did you know that SEO for an automotive repair shop differs vastly from SEO for an e-commerce store? One of the biggest differences is that your auto repair shop is focused on a specific service area. Your SEO needs to be locally focused, so leads from your marketing efforts are close to your shop. 

Having a location-focused SEO strategy can be a little tricky. You’ve probably seen websites where they try to pack in as many surrounding locations to boost their SEO results, which doesn’t work most times. 

Your SEO strategy should include local-focused keywords, quality content and up-to-date directory listing to stand out from competitors. Your overall digital marketing strategy should focus on SEO and how search engines can help you drive more local traffic. 

What is automotive SEO?

Automotive SEO is focused on auto repair shops and other companies that sell products or services for vehicles. The variety of keywords associated with the industry makes automotive SEO different. 

You want to ensure that you’re targeting the right keywords and streamlining the vastness of automotive SEO. To do this, research keywords with Google Keyword Planner or another service and concentrate on the most popular searches first. Later, you can expand your SEO reach with new content using less frequent search terms. 

As you create your marketing plan, focus on the most important keywords to your customers or the specialty services you are well-known for. This will help lead the right customers to your auto repair shop. 

When selecting keywords, it is vital to understand how consumers might search for your business. Is car repair used more often than auto repair? Maybe your ideal customers are searching for more specific words related to the type of repair they need. 

Finding the right customers is essential and helps with customer retention when they see an auto shop that meets their specific needs. 

Why SEO for auto repair shops is different

The best way to understand the difference is to understand your ideal customers and the situations that may lead them to you for service. With an auto repair shop, they are likely frustrated with something on their vehicle and looking for a reliable, close-to-home repair shop to fix the issue. That’s where a local-based SEO approach comes into play. 

Not only is being locally focused important, but you also need a mobile-first approach as you market to auto repair shop customers. Consumers are searching on mobile devices more than ever and you need to ensure that they can easily find you from a cell phone or tablet. 

Most times, your customers are looking for a repair shop near them that can help them quickly. They may not scroll past the first page, so you must focus on local search to get in front of them. 

How can I improve the SEO for my auto repair shop?

A solid search strategy will help your business bring in more qualified leads and increase revenue. To improve your SEO, evaluate these three things and make improvements as necessary. 

Keyword focused approach

One of the essential parts of SEO is understanding which keywords are the best for your company. These keywords show search engines what your website is about and help your company show up in search results. When running an auto repair shop, you want your keywords to focus on the areas you serve, your specialties and the services you offer. 

To get the most out of your SEO, you can create various combinations to ensure you include all the main keywords for your business in your website, content and directories. 

These keywords are also crucial in your meta titles and meta descriptions, which appear in search engine results. Make sure you do keyword research to find high-quality search terms that lead customers to your business. 

Updated directories 

Directories and business profiles are very beneficial for local companies. These help your SEO rankings and ensure you show up in searches based on location. Your business should have a Facebook Business profile, a Google Business Profile (formerly Google My Business) and any other local directories that may drive traffic to your site, such as Yelp. 

These directories and listings help your company appear in searches such as “auto repair shop near me.” They also boost your overall SEO value as these sites appear valuable to search engines. 

Not only should you set up these profiles for your business, but using them in your SEO strategy includes updating them regularly. Even if it’s just once a month, posting to your Google Business Profile or Facebook Business page helps you stay relevant and shows search engines your focus. 

These profiles also allow customers to leave reviews about your service. Client reviews are valuable for SEO purposes and enable potential customers to see how your business performs. 

Creating content consistently 

Another way to boost your local SEO is to create content around the location keywords that matter to your business. 

Write blogs focusing on auto repair topics and mention your location keywords often. For example, you can write content specific to your region’s climate or location, like, “Five must dos for your car in Salt Lake City.” Blogs, videos and other types of content are great ways to boost your search engine results and show your expertise.

Boost your SEO with Broadly

Staying on top of SEO and automotive digital marketing can be difficult while you’re also running your business daily. Finding a partner that can help you with your online presence, SEO, social media, marketing and more is a great way to know that your marketing is running smoothly without having to manage it non-stop. 

Broadly offers various services to help you boost your online reputation. Our review management tools consolidate customer reviews so you can manage Google, Facebook, and Yelp reviews from one place. We’ll also help you optimize your website for SEO and ensure it’s mobile-friendly. 

The post Why SEO for auto repair shops isn’t what you think it is appeared first on Broadly.

Digital marketing strategy is crucial for lawyers because law is a highly specialized service. Whether you’re an injury lawyer or you practice family law, you want people who need your specific service to find you.

The benefits of developing an online marketing strategy for your law firm

Legal content can significantly affect people’s lives, so search engines place a lot of weight on your content’s expertise and trustworthiness. 

An online marketing strategy can help build your credibility as an authority, reach your potential client base meaningfully, increase your searchability online and grow your business. 

Law doesn’t always rely on repeat clients, so it’s essential that your marketing strategy effectively demonstrates your value to attract new customers.

Digital marketing tips for lawyers

Use SEO to improve your ranking on search engine results pages (SERP)

SERPs offer various options to help your business rank near the top. 

Google Ads offers pay-per-click (PPC) advertising that allows business listings to appear at the top of searches and show a small “ad” marker. You can adjust your target audience anytime, and your business pays a fee each time a user clicks the link.

A local pack appears at the top of a Google search and includes a map with business locations and three relevant search result listings. Searchers can click to navigate to a map with a longer list of business links.

Organic results are non-paid relevant listings that search engine algorithms rank. Each search engine uses a unique set of metrics to rank search results, but they typically rank based on the website’s keyword usage, the business’s engagement on reviews, and overall credibility as a business.

Content marketing and blog articles can boost your law firm’s listing in search results by using applicable keywords and showing authority in your field. Since most people click on listings on the first page of search results, your SERP ranking affects the amount of traffic to your site. 

Have a high-quality website

A potential client will likely look at your website before contacting you. Website speed, design and overall user experience will build trust in your expertise. Optimize your website landing page to collect information and generate leads when users visit your page. 

Publish content

Publish valuable content to establish yourself as a knowledgeable business. Make sure you post credible information and target new keywords on different pages. 

Share your content on social media sites, such as Twitter and LinkedIn. Good content will drive traffic to your website and provide an opportunity to convert site visits into leads.

Use keywords 

Keywords communicate how relevant your website is to a user’s search. Primary keywords, or seed keywords, are short and likely used by several websites. 

Long-tail keywords are longer (three or more words), more specific keywords. They might have lower search volume, but because of their specificity, they can have a higher conversion rate than primary keyword searches.

Engage with clients

Engage with your clients through social media marketing, and you can expand your reach to potential clients. Share your articles and blog posts on social media channels, and ensure every social media page links to your law firm’s website.

Email marketing campaigns are another opportunity to provide valuable information to people who may need legal services and connect with potential clients.

Get customer reviews

Customer reviews online give you credibility. If someone is searching for an attorney and sees the value you’ve provided past clients, they will be more likely to consider working with you. 

Publishing case studies that show how you’ve helped past clients will also help build trust with those searching for your services.

Local SEO

A potential client in your practice area might search “personal injury attorney near me,” and you want to come up early in those search results. People generally trust that search engine algorithms sort through all the results of a search and place the best ones up top.

Claim or create your business profile on Google Business Profile (formerly Google My Business) so your business listing comes up in Google local pack results and on Google Maps. Fill out your profile, including your name, address and phone number. 

Post business listings on other online business directories, such as Yelp, and link the profiles back to your website. If web crawlers can verify your information is consistent across directories, they’ll be more likely to trust your legitimacy.

First steps for putting your law firm’s marketing strategy in motion

Define your target client and set digital marketing goals

To strive for a specific outcome, you need to envision your direction. Your digital marketing goals might be to increase your site’s traffic or grow your newsletter subscription list. These individual goals establish your overall online presence and bring in new clients.

It helps to know your clientele and how you can solve their problems. The circumstances of your target customers can help determine where you want to focus your attention.

Track your progress

Be intentional in tracking and monitoring your progress, so you can understand your return on investment (ROI) and adjust your digital marketing strategy as needed. 

Track if more traffic is coming to your website or if your SERP improved from your SEO efforts. Monitoring these metrics will allow you to analyze your growth over time and determine which marketing strategies are working well and which ones require attention.

Start developing your marketing strategy with Broadly

Creating an law online marketing strategy for your law firm might feel overwhelming. Broadly will help you implement various activities to improve your online presence. 

We can help you optimize your website for SEO and make it mobile-friendly. Web chat functionality enables you to respond instantly to inquiries. The reviews platform consolidates customer reviews, so you can view and respond to them from a single interface. And that’s not all, Broadly even offers mobile invoicing and payments.

The post Online marketing for Attorneys: Where to begin and what’s effective appeared first on Broadly.