Facebook Reviews Archives - Broadly https://broadly.com/blog/category/online-reviews/facebook-reviews/ Thu, 22 Feb 2024 22:48:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://broadly.com/wp-content/uploads/2020/12/cropped-fav-transparent-32x32.png Facebook Reviews Archives - Broadly https://broadly.com/blog/category/online-reviews/facebook-reviews/ 32 32 How to Remove Spam Reviews from a Facebook Page https://broadly.com/blog/how-to-remove-spam-reviews-from-facebook-page/ Thu, 22 Feb 2024 22:48:28 +0000 https://broadly.com/?p=20504 Welcome, business owners, to the domain of the good, the…

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Welcome, business owners, to the domain of the good, the bad, and the downright spammy: online reviews!

Online reviews serve as modern-day word-of-mouth, influencing potential customers and shaping perceptions of your business. A well-crafted online presence, especially on platforms like Facebook, can build credibility and attract new clientele, but a spammy review can cast a negative shadow on your business. So how do you remove spam reviews from a Facebook page?

A potential customer landing on your Facebook page only to be met with a string of suspicious and generic reviews is going to have a bad first impression of your business, so getting rid of spam reviews is something all business owners should know how to do. Spam reviews can drive away customers and erode the trust painstakingly built with your audience, which makes managing online reviews, identifying spam reviews, and taking decisive action to protect your business’s online reputation that much more important.

But that’s where we come in! Read on to learn how to handle these digital nuisances with ease.

Generate 5-star Facebook reviews for your business automatically

Identifying Spam Reviews

Now that we’ve covered the why, let’s move on to the how. Here are some things to look for to help you spot those pesky spam reviews:

Generic or Irrelevant Content

Authentic reviews are usually specific about the product or service they are reviewing. Be wary of comments that appear generic, providing no clear details about the customer’s experience with your business. Genuine reviews often mention the particulars, expressing satisfaction or concerns related to the unique offerings of your business.

Similar Wording or Phrases

Pay close attention to the language used in reviews. If you notice a pattern where multiple reviews share strikingly similar wording or phrases, it could indicate a coordinated effort to manipulate your business’s online reputation. Authentic reviews reflect the diverse perspectives of different customers, each expressing their own unique experiences. Similar language across multiple reviews may be a sign something is fishy.

Lack of Specific Details

Authentic reviews provide details about the customer’s interactions with your business. Look out for reviews that lack specific information, such as the product or service purchased, the date of the experience, or any standout features. Genuine customers typically share specific anecdotes, helping future customers understand the context of their feedback. Vague or generic reviews may be an attempt to camouflage spam.

Sudden Influx from New or Inactive Accounts

Keep an eye on the activity of accounts leaving reviews. If you notice a sudden surge of reviews from new or previously inactive accounts, it’s time to be suspicious. Spam tactics often involve creating multiple accounts to flood review sections with fake feedback. A rapid influx of reviews from unfamiliar profiles could be a sign that your business is being targeted.

Profiles with Limited Information or No Pictures

Genuine customers are more likely to have complete profiles with pictures and detailed information. If you come across reviews from profiles with limited or no information, it’s worth investigating further. Mysterious profiles lacking personal details or pictures may be a front for spammy activities. A legitimate customer is usually more transparent about their identity when sharing their experiences.

Reviews with Links or Promotional Content

Authentic reviews focus on sharing personal experiences rather than promoting external content. If you encounter reviews that include links or promotional content, that’s a big red flag. This behavior is a common tactic employed by spammers attempting to redirect traffic or engage in promotional activities. Legitimate reviews center around the customer’s experience, not external links or unrelated content.

Steps to Remove Spam Reviews on Facebook

So you’ve spotted a spam review. Now what? Luckily, the steps to declutter your Facebook page are quite easy. Follow these simple steps:

1. Go to your Facebook page and find the Reviews section.

2. Locate the spam review you want to remove.

3. Click on the three dots next to the review for the menu.

4. Select “Find support or report recommendation.”

5. Choose the “False information” category and follow the prompts.

6. Repeat for any other spam reviews.

Regularly monitor your Reviews section to tackle spam promptly. Considering how easy it is to remove reviews, it’s best to be on top of it; the longer spam reviews stay on your page, the worse of an effect they create.

Preventing Future Spam Reviews

Stay one step ahead with these proactive measures:

Engage with Legitimate Reviews Regularly

Interacting with your customers through review responses is a powerful way to showcase your commitment to customer satisfaction. Responding to positive reviews and negative reviews demonstrates that you value customer feedback. Engaging in a genuine and constructive manner not only fosters a positive online community but also reassures potential customers that their opinions are being heard.

Encourage Satisfied Customers to Leave Positive Reviews

Your satisfied customers can be your biggest advocates. Actively encourage them to share their positive experiences by leaving reviews. This boosts your overall rating and also helps drown out any potential spam. Satisfied customers often have authentic and heartfelt testimonials, making their reviews a valuable asset in maintaining a positive online reputation.

Tip: How to Get the Best Facebook Page Reviews with Examples

Set up Strong Privacy and Security Settings

Protecting your Facebook page prevents unwanted spam and maintains a secure online environment. Ensure that your privacy and security settings are configured to the highest standards. This includes managing who can post on your page, controlling visibility settings, and implementing additional security features provided by Facebook. A well-secured page is less susceptible to malicious activity.

Educate Your Audience on Proper Review Use

Transparency is key to fostering a genuine review environment. Communicate the intended purpose of reviews on your Facebook page and encourage customers to share honest feedback. Educate your audience on the proper use of reviews and how they can report any issues they encounter. When customers are well-informed, they are more likely to report spam and contribute to the authenticity of your review section.

Tip: How to Request a Review on Facebook

Implement Filters or Moderation Tools

Many platforms, including Facebook, offer tools to filter and moderate reviews. Take advantage of these features to automatically screen for potential spam. Set up filters based on specific criteria, such as language patterns or suspicious account behavior. This proactive approach can save you a lot of time skimming, all while maintaining the quality of your review section by preventing spam from being published in the first place.

Clearly Communicate Your Brand’s Review Policies

Clearly outlining your brand’s review policies can serve as a deterrent to potential spammers. Communicate what is considered acceptable behavior in your review section, and make it clear that any form of manipulation or spam will not be tolerated. Creating a transparent environment with well-defined guidelines sets the tone for authentic interactions and discourages individuals from engaging in deceptive practices.

Stay Vigilant and Report Suspicious Activity

The key to a healthy online environment is vigilance. Regularly monitor your reviews to detect any irregular patterns or suspicious activities. If you come across reviews that raise concerns, don’t hesitate to report them to Facebook for further investigation. Proactively addressing potential issues makes sure that your online reputation remains credible and trustworthy.

In Conclusion

The impact of spam reviews on your business is not to be underestimated. But fear not! By staying vigilant, identifying and removing spam, and implementing preventive measures, you can navigate the online review landscape with confidence. And for those looking for extra help, Broadly has solutions to help manage reviews and encourage positive customer engagement. Contact us today for a free demo!

Transform your local business with revolutionary AI-powered software

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How to Get the Best Facebook Page Reviews with Examples https://broadly.com/blog/best-review-for-facebook-page-examples/ Tue, 20 Feb 2024 16:06:00 +0000 https://broadly.com/?p=20480 As a business owner, you’ve likely seen it: negative reviews…

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As a business owner, you’ve likely seen it: negative reviews tanking a business’ profit and customer relationships. Luckily, having multiple positive reviews sing the praise of a business can garner more customers and better customer loyalty. Not only that, but positive reviews also affect the online reputation a business has, especially if they are regularly responded to. 

Reviews act as testimonials from customers and can attract new customers while also lending credibility to a business. Nothing says customer-centric than a business that takes the time to respond to reviews! But how do you get the best Facebook page reviews, and what constitutes a good review?

Before we give you some ways to get better Facebook reviews, let’s take a look at some real-world success stories.

Generate 5-star Facebook reviews for your business automatically

Real-World Success Stories

While 5-star reviews can be nice, a review with detailed comments can be even better to draw in new customers. If you want an example, take these two Facebook Page reviews from a local plumber and auto repair shop:

best review for facebook page example 1

best review for facebook page example 2

Both of these reviews not only showcase the staff members of each business but also shine a light on the specific work that was done for them. This encourages other customers to reach out if they want similar services and also builds trust in the businesses and their employees.

Effective Facebook Page Review Examples

To be termed an effective review, certain criteria must be met. Let’s look at a few examples to see these criteria in action:

Details, Details, Details!

“[Business Name] is a great place to buy instruments from! Their selection of all kinds of instruments is extensive, and their showroom allows you to see and even try out the different models they have in stock. The staff was very friendly and professional and made my find really easy. I was looking for an electric piano with at least a 4-octave range and plug-ins for headphones so my kids could play without distractions, and I found the perfect model that checked all the boxes. The next time I need an instrument, I’ll be back!”

Reviews that contain lots of details, such as the services provided and the benefits they received from the business, help highlight what potential customers can also receive from the business in question. It also lends a more genuine feel to the review, making it that much more special.

Hearing that this reviewer had a goal in mind that was met lets other potential customers know that if they too have a specific model they want to buy, they can find knowledgeable staff to help them—and can even try it out in the showroom before making their purchase.

Who Helped You?

“The restaurant was amazing, and it was made all the more so by our waitress Bonnie. She took great care of us and checked in often, and even though we came at rush time she was very attentive to our needs and apologized for taking so long to get back to us (it wasn’t that long!). If she’s working I definitely recommend trying out [Restaurant Name], she’ll make it worth the trip!”

Reviews that feature the name of the employee who provided such stellar service not only help potential customers know who to ask for but also let businesses know who is doing well at their job. This can lead to stronger customer loyalty as well as act as a pick-me-up for the employee!

The Service You Want

“I know next to nothing about buying beds, and [Business Name] helped me find exactly what I needed. Paul was very informative and patient, and let us try out lots of mattresses based on our feedback. He even took our price range into the equation and found us the perfect mattress for the both of us. Thanks for your help Paul!”

Effective reviews highlight the customer service aspect of any business with flair. Work that goes “above and beyond” or against the norm (such as trying to upsell) lends a human element to the business that can be endearing to potential and current customers. Everyone just wants great customer service, so reviews that shine a spotlight on that aspect of past service are highly effective in drawing in a larger customer base.

We See You!

“I got my hair cut and colored by Tracy the other day and she did such a great job! She took what I wanted and seemed to read my mind perfectly and gave me exactly what I wanted, and she was great to chat with throughout the process. She was worth having to get off work a little early to come see, 10/10! – Jamie

Hi Jamie, we’re so glad Tracy could give you the haircut of your dreams! She’s thinking about opening up evening hours on weekdays, so we’ll make sure she knows to contact you when she does so you don’t have to take off any more work to come see her again!”

Nothing says effective customer service and a customer-centric mentality more than reviews that have replies from the business. Even if the reviews are negative, they can be responded to professionally and with concern, turning a negative into a positive. Positive reviews that are acknowledged also show customers that a business really cares about receiving feedback of all sorts, which encourages them to leave their own reviews.

Here are some further tips on responding to reviews:

Encouraging Meaningful Customer Feedback

Want raving reviews for your business? Don’t just sit there hoping for the best—take charge! Try the following tips:

  • Deliver Amazing Service: Happy customers are your best advertisers. The better your service is, the more positive feedback you’ll receive. Even if you get negative feedback, take it as a learning moment—and make certain you respond! Let your customer service extend to your reviews, and customers will appreciate you going the extra mile.
  • Make the Process Easy: Customers are more encouraged to sing your praises when it isn’t hard for them to do so. Streamline the review process by sending direct links or QR codes.
  • Have Good Timing: Ask for reviews when the positive vibes are fresh. Post-purchase or after a successful service, strike while the iron is hot!
  • Incentivize Feedback: Offer discounts, exclusive access, or loyalty points, and be careful not to be pushy in the offering. If customers get something beyond just being acknowledged for leaving a review, such as a discount, they’re much more likely to come back to your business for more.
  • Be Honest: Honesty is the best policy, so don’t beg for 5 stars. Instead, ask for genuine feedback. Engage with your customers by showing appreciation for their time and opinions. Respond to reviews, positive or negative. It’s not just about the good stuff—it’s about building trust and credibility.
  • Utilize Social Media: Encourage reviews on platforms your customers frequent, such as Facebook or Instagram. Create a buzz, and watch those stars align. Make your business a review-worthy sensation! Tip: How to Request a Review on Facebook.

There’s no better way to build customer loyalty and credibility for your business than by having positive Facebook reviews. Responding to them can take you one step further, and asking for reviews by offering incentives and making the process easy to complete can get you that many more.

Improve Facebook Page Reviews with Broadly

If you want to make it that much easier to keep a strong online presence and reputation, consider partnering with our team at Broadly. Our review management software lets you see all of your reviews in one place, making it much easier to respond to them all. Generate a strong online presence by letting your customers see that you value their feedback, and get an enhanced online reputation by staying on top of responses with ease.

Ready to give it a go? Reach out to us for a free demo today!

Transform your local business with revolutionary AI-powered software

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How to Change a Facebook Page Name for Your Business https://broadly.com/blog/how-to-change-your-business-name-on-facebook/ Thu, 08 Feb 2024 06:12:11 +0000 https://broadly.com/?p=15091 Whether you’re changing the name of your business or want…

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Whether you’re changing the name of your business or want to update it to make it easier to find, you’ll want to ensure you make the change everywhere—including Facebook.

If you are in the middle of a rebrand or you’re making a page name change to help with your digital marketing strategy, updating your Facebook page name is critical.

If you don’t already have a profile, you can create a Facebook business page easily.

Generate 5-star Facebook reviews for your business automatically

Is It Possible to Change Your Facebook Page Name?

Changing your business name on Facebook is easy to do. However, don’t make unnecessary changes to your Facebook business name. Facebook limits your ability to change your name to only once every 60 days.

When making a change, you want to make sure it does not jeopardize how you’re currently driving leads. For instance, changing your business name could also affect the unique URL for your Facebook profile. When updating your Facebook name, double-check if other platforms need to be updated to maintain consistency across your online presence.

To submit a name change request to Facebook, you must have the proper page role to edit the page information. In most small business contexts, that role will be with the business owner or whoever set up the account. You can access the settings of your Facebook page from the Meta Business Manager or directly from your profile.

Steps for Changing Your Business Name on Facebook

Here’s how to change your Facebook page name:

  • Navigate to your business page or Meta Business Manager
  • Click on “Settings” on the left sidebar
  • Under “General Page Settings,” click on the “Edit” link next to your page name
  • Input the new name
  • Select “Review Change”
  • Input your password and press “Confirm” to save the changes

After Facebook verifies your change request, your name will be changed. The verification process doesn’t usually take more than a few minutes. Remember, Facebook only allows you to edit your name once every 60 days, so double-check that you’ve input the correct name before submitting.

Under the “About” section on your page, you can also add “Other names” which is a good place to enter in former brand names, or alternate names and abbreviations for your business. 

If you don’t see the option to edit your Page’s name, the following might be true:

  • You don’t have a high enough Page role to access the modification of your Page’s name. 
  • The Page name might have been recently altered by you or another individual with Facebook access within the last 60 days.
  • Your Page may be subject to certain limitations affecting the name-changing process.
  • It is not possible to modify the name of a regional Page if it is associated with a global Page.

It may take up to three days for Facebook to approve your name change request. 

What Are Facebook’s Guidelines for Page Names?

Facebook’s guidelines want to ensure an accurate reflection of the page in page names. Only authorized representatives can therefore manage pages for brands, places, organizations, or public figures.

Elements that are forbidden for Facebook Business Page names include:

  • Terms or phrases that may be abusive or violate someone’s rights.
  • Usage of the word “official” if the Page isn’t the official Page of a brand, place, organization, or public figure.
  • Improper capitalization. Use correct grammar and don’t include all capital letters, except for acronyms.
  • Symbols (e.g., ®) or unnecessary punctuation.
  • Descriptions or slogans (e.g., Page Name—Your best local service provider on Facebook). This type of slogan is better left on a Page’s About section.
  • Any variation of the word “Facebook.”

The Pros and Cons of Changing Your Business Name on Facebook

Many factors can play a role in changing your Facebook business page’s name. It is essential to understand why you’re changing the name and how it will affect your business in the short and long term.

Some reasons for considering a name change include:

  • Rebrand
  • Unnecessary punctuation
  • Change capitalization
  • Add additional information to the name

Pros

You’re likely changing the name of your Facebook page because you’ve changed the name of your business. Consistency is vital to your business, and updating your Facebook business page name will help make sure your business appears the same across all platforms.

Improved searchability is also critical, and a name change can help potential customers find you more easily. Maybe you’re not changing your name, but you are adding an identifier like a location or type of business to help people find you easier. Your SEO strategy should be a part of the name change decision to help boost your organic traffic.

As your business progresses, it’s beneficial to update your page info to help customers find you more easily.

Cons

A name change can make it more difficult for current customers to find you. It may take time for them to adjust to the new page name, which can slow down your sales or change the effectiveness of your social media efforts.

If you’re changing your name drastically, inform your customers and stakeholders of the change so they can expect it and not get confused.

When changing your name on Facebook, you also need to look at Google and other social media platforms, such as LinkedIn. It’s critical to ensure your name is consistent throughout your online presence.

Track Your Facebook Presence and Reviews with Broadly

Convert leads into customers when you boost your online presence with Broadly. From one place, you can develop a social media strategy, create email campaigns, monitor customer reviews, and respond to customer questions. Schedule a demo with us today to get started!

Transform your local business with revolutionary AI-powered software

 

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How to Get 5-Star Ratings On Your Facebook Page https://broadly.com/blog/how-to-get-5-star-rating-on-facebook-page/ Thu, 01 Feb 2024 18:52:34 +0000 https://broadly.com/?p=20438 5-star ratings on Facebook are like digital badges of excellence…

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5-star ratings on Facebook are like digital badges of excellence that serve as a potent tool in shaping the online identity of your business. Positive ratings contribute significantly to a business’s reputation, acting as beacons of trust that draw potential customers in. 

If you want to get 5-star ratings on your Facebook business page, we’ve got you covered. Read on to learn more about getting 5-star ratings from the experts at Broadly.

Generate 5-star Facebook reviews for your business automatically

Providing Excellent Service

Happy customers are like your business’s biggest cheerleaders. Because of that, the best place to start is by providing excellent service to every customer. Nail that, and you’re on your way to a review-packed wonderland.

Train your team to be customer satisfaction pros. Anticipate needs and solve problems with flair, and you’ve just earned yourself a round of applause in the form of stellar reviews. Equip your employees with the right tools, such as conflict resolution training and marketing materials so that they can confidently sell the business and its products, and watch as they create customer service fireworks.

Why settle for good when you can be downright awesome? Little gestures like handwritten notes, small discounts, or a sprinkle of personalized magic on the delivery side of things also show your customers that you’re not just in it for the business—you’re in it for the customers!

Encouraging Happy Customers to Leave Reviews

Reviewing should be easy to do, as this makes it that much more rewarding for customers. Make it a seamless, integrated part of your customer journey.

Start by being where your customers are. Whether it’s email, phone, or the world of social media, let them talk to you. It’s not just good service; it’s a direct route to those precious reviews.

Time is also of the essence. Respond fast to concerns, solve problems, and turn potential negatives into shining positives. When dealing with concerns, try to take them offline so that multiple messages can be given, which allows for a more nuanced and thorough approach.

Finally, don’t be shy—ask for those reviews! Make it part of your after-service dance. Get the timing and frequency right, and you’ll have a parade of positive reviews marching your way. Try various channels as well, be it email, in-person, or social media, and you’ll see those reviews roll in.

Also See: How to Ask for Recommendations on Facebook

Optimizing Your Facebook Business Page

Your Facebook page is in a lot of ways your digital storefront, so to showcase your business best, take the time to make certain it is optimized. Update everything, including contact details, business hours, and everything else your customers need to know to get in touch with you. This helps customers find you, which makes you that much easier to give reviews to.

Showcase your best work through visuals on your page. Upload photos and videos that can grab the attention of your customers and also promote your business and its services. Share projects, happy faces, and the good vibes your business creates as well to draw even more attention to what your business can do for its customers.

Just getting started? See: How to Create a Facebook Business Page

Engaging with Reviews

Now that your page is ready to go, it’s time to cover handling reviews. Responding to reviews is a great way to show customers just how important customer feedback is to your business model.

Whether it’s a positive or negative review, make certain you respond quickly to all reviews. The response lets both positive and negative reviewers feel seen and allows you to receive feedback that you can then apply to your business to help it grow.

When it comes to the responses themselves, aim for thoughtful and appreciative responses. Respond with gratitude, even if it’s just a virtual high-five. For the not-so-happy campers, address concerns with a sprinkle of professionalism and a dash of confidence that you can fix the problem the reviewer encountered. Remember: negative feedback should always be dealt with professionally, to resolve the issue that the customer faced.

Here are some tips for responding to reviews:

Leveraging Facebook Tools for Businesses

Think of the Facebook Business Manager as your personal assistant. Explore its features, from ads to insights, and let it do the heavy lifting. The reviews section is the perfect example of this. Get to know how the reviews section functions so it can shine and encourage your customers to share their experiences with you.

Dive into your page’s performance analytics to get the most for your business. Learn about your audience, fine-tune your strategies, and watch as your Facebook game reaches rockstar status.

Incentivizing Reviews

Alright, let’s talk about some friendly nudges to get those reviews flowing. Ethical incentives can help turn satisfied customers into your biggest advocates. They include the following:

  • Loyalty Programs or Discounts for Reviewers: Who doesn’t love a good discount? Reward reviewers with loyalty points or exclusive discounts. 
  • Hosting Contests or Giveaways Tied to Reviews: Make leaving reviews a party. Host contests or giveaways that involve sharing their experiences. 

Monitoring and Improving

Regularly monitor review trends and sentiments to become a review management guru. Act on your promises, improve your services, and show your customers that you’re not only listening; you’re also getting better every day.

There you have it—the ultimate guide to turning your business into a 5-star sensation on Facebook! Keep the positive vibes rolling, adapt to the times, and remember, the journey to 5-star glory can be thrilling but also full of surprises. Keep being consistent in maintaining your positive online reputation to truly craft an experience your customers will be happy to leave positive reviews about.

The Broadly Difference: Elevating Your Review Management

If you’re looking for help managing your reviews, Broadly is here to help. With our review management software, we’ll cover everything you need, so you don’t have to spend days focusing on your reviews and can get back to business. Schedule a demo today and see how easy it is to use for yourself!

Transform your local business with revolutionary AI-powered software

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How Long Does a Facebook Review Take To Show Up? https://broadly.com/blog/how-long-does-facebook-review-take/ Thu, 01 Feb 2024 17:10:50 +0000 https://broadly.com/?p=20434 As a local business owner, we know you’ve got a…

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As a local business owner, we know you’ve got a lot on your plate. You’re working hard managing day-to-day operations, keeping customers happy, and, oh, the small matter of maintaining an impeccable online reputation. One way of doing so involves Facebook reviews. So I’m sure you’ve got that one burning question: how long does a Facebook review take to show up?

Your online reputation is like a virtual storefront, and Facebook reviews are the testimonials that potential customers browse before deciding whether to give your business a shot. Lots of customers nowadays look for reviews before even considering doing business with someone—95%, in fact—and Facebook reviews are easily accessible for that purpose. Because of this, positive reviews can be a goldmine.

Ready to learn more about Facebook reviews and how long they might take (and how to speed them up)? Then read on, dear business owners, as we’re going to get right into it!

Generate 5-star Facebook reviews for your business automatically

The Factors Influencing Facebook Review Approval Time

Facebook has its own unique review process, and understanding the steps involved can shed light on why it takes a bit of time. The social media giant has a thorough system in place to ensure that reviews meet community standards. This involves a mix of automated and manual processes to maintain quality and authenticity. 

One step involves content guidelines and moderation. Ever wondered why your reviews seem to disappear into the Facebook void? It’s likely due to the content guidelines. Like any media site, Facebook has content policies in place to make certain the information being shared on their site does not fall into regulated categories, such as bullying and harassment or content containing known hate terms or inappropriate language. 

While the review process is not something known to those outside of Facebook itself, content that gets flagged due to their content policies takes a little more time to get approved as it needs to be checked over first.

Also See: How to Leave a Review on Facebook

Average Timeframes for Facebook Reviews

Another thing to take into account when asking how long a Facebook review takes to show up is what the review contains. The first thing to know is there’s no set timeframe and that what is put in the review will affect how long it takes to have it published. 

Let’s break it down by the most common types of reviews to understand the system a bit better:

Reviews with Positive Content

Ah yes, the golden ticket to a stellar online reputation—positive reviews! Fortunately, these gems often have a smoother journey through the approval pipeline. Facebook tends to prioritize good vibes, and as a result, positive reviews typically make their grand entrance within 1-3 days. After all, who wouldn’t want to showcase happy customer experiences promptly?

Reviews Containing Media (Photos or Videos):

Reviews adorned with photos or videos might take a tad longer to hit the review page, so around 3-5 days. This is because Facebook’s algorithms and manual reviewers may need a bit more time to ensure that the multimedia content aligns with community standards. So, if your customers are sharing snapshots of their delightful experiences, be prepared for a short but worthwhile wait. After all, a picture is worth a thousand words!

Reviews with Potential Policy Violations

Here’s where things can get a bit tricky. If a review raises eyebrows by potentially violating Facebook’s content policies, you might be in for a more extended wait, such as 5-7 days. The content could be flagged for a thorough manual review, and the decision-making process may take a bit more time. It’s a delicate dance between maintaining a positive environment and adhering to community standards.

Also See: How Many Recommendations Are Needed for a Facebook Rating?

Tips for Faster Review Approval

So, do you want to fast-track those Facebook reviews and bask in the glory of positive feedback? Here’s your cheat sheet for getting the green light in record time:

Make it Personal

Encourage your customers to share their specific experiences. A detailed review not only helps potential customers but also tends to pass through the approval process more swiftly.

Language Matters

Remind your customers to keep it friendly and avoid language that could be flagged by Facebook’s content filters. A sprinkle of positivity goes a long way!

Incentivize Positivity

Consider running promotions or giveaways for customers who leave positive reviews. A little incentive can boost positive engagement and prompt customers to share their experiences.

Provide Guidance

If you have particularly satisfied customers, guide them on how to express their joy in a review. Sometimes, a gentle nudge is all they might need to turn a happy experience into a glowing testimonial.

Preemptive Communication

When asking for reviews, give customers a heads up on the do’s and don’ts, including mentioning Facebook’s community standards. This way, they are more likely to craft a review that sails smoothly through the approval process.

Another great way to get faster review approval for your business is to utilize the settings of your Facebook Business page. Go to your settings and double-check that you’re open for business in the review department. 

Once you’ve done that, try the following:

Reviewing Section

Navigate to your Facebook Business page and explore the Reviewing section under Page and tagging. Here, you can view reviews before they go live on your page. This allows you to address any concerns or thank customers for positive feedback promptly.

how long does a Facebook review take to show up?

Respond Promptly

Engage with your customers by responding promptly to reviews. Positive or negative, your responsiveness can reflect positively on your business.

Here are two guides to help you respond to both types of reviews:

Flag Inappropriate Content

If you notice any inappropriate or misleading reviews, use the tools available to flag them for review by Facebook. This ensures that your review ecosystem remains fair and authentic.

The Broadly Difference: Elevating Your Review Management

In the grand scheme of things, managing Facebook reviews is an art form in and of itself. By encouraging positive feedback, guiding your customers, and utilizing the tools at your disposal, you’ll not only boost your online reputation but also expedite the approval process. After all, who doesn’t love a business that’s on top of its review game?

Before you start feeling overwhelmed though, we want to talk about something that can make your life—and running your business—a whole lot easier: Broadly’s review management software.

If you want a tool that not only simplifies your review management but transforms it into a strategic asset for your business, look no further than Broadly’s review management software. Get all of your reviews in one place so that they’re easy to manage, and see how your business can stand out from the crowd. Schedule a demo with us today!

Transform your local business with revolutionary AI-powered software

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How to Remove Facebook Reviews https://broadly.com/blog/how-to-remove-reviews-from-facebook/ https://broadly.com/blog/how-to-remove-reviews-from-facebook/#respond Thu, 01 Feb 2024 13:51:38 +0000 https://broadly.com/?p=3852 Facebook reviews are a critical element of Facebook business pages.…

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Facebook reviews are a critical element of Facebook business pages. These pages allow consumers to give small businesses and local businesses one- to five-star reviews, with or without an added explanation or customer review. No business owner wants bad Facebook reviews. One of the first questions that may come to mind if negative comments appear is: How can I remove Facebook reviews?

If you’re a business owner or manager, maybe you’ve noticed negative reviews on your Facebook page and want to manage your social media reputation. You’ve come to the right place. We’ll explain why online reviews matter and your options for removing bad reviews on Facebook. Let’s dive into how to handle negative Facebook reviews and your broader online reputation.

Free Guide: 10 Tips To Get More Customers From Facebook

Can I Remove Facebook Reviews?

Yes, you can remove Facebook reviews from your page by eliminating the reviews section from your Facebook page. See the guidelines below on how to do this in the “How to remove the review section from Facebook.”

That said, you cannot remove individual Facebook reviews. According to Facebook, you can report reviews with comments that don’t adhere to Facebook’s Community Standards. However, you can’t report reviews that only include a star rating without customer feedback.

Individuals who write business reviews on Facebook can delete their own Facebook reviews at any time. Businesses themselves, however, cannot edit reviews.

If you don’t want bad reviews with profanity showing up on your business page on Facebook, you can block comments that include swear words by turning on the profanity filter. 

Ask the Reviewer to Remove or Edit the Review

When it comes to legitimate reviews, only the reviewers themselves can remove the reviews. However, if you address the complaint and resolve the issue with professionalism, you can then diplomatically ask the reviewer to delete or modify the review to reflect such. 

To make it easier for them (because who doesn’t like a helping hand now and then?) give them the following instructions so they can remove their review:

  1. Once you’ve logged into your Facebook account, find your review and click on the three dots (…) located in the top right corner of the review.
  2. Select the “Edit or Delete” option from the dropdown menu.
  3. Choose “Delete” to remove your review, or “Edit” to modify your review.

Should I Remove Facebook Reviews?

To remove all negative reviews from your Facebook page, you have to remove the entire reviews section from your Facebook page. A business with multiple negative reviews might think it’s best to remove the reviews section, but remember that removing your Facebook business reviews will also remove all positive ones. It’s better to have some good reviews to show potential customers than no reviews at all.

Having both positive and negative online reviews still increases your chances of landing new customers. Positive reviews shine a spotlight on the strengths of your business, but negative reviews can also be something that helps your business. How? Negative reviews are sore points that your customers have noted; when you respond to them professionally and with class, you showcase your customer-forwardness and how important feedback from your customers is, while also addressing the concerns and fixing the issues so that your business can grow. If you still want to take it down, here are the steps to remove the reviews section from your Facebook business page.

How to Remove the Review Section from Facebook

To disable Facebook page reviews, follow these step-by-step instructions:

  1. Visit your Facebook News Feed and click on “Pages” in the left-hand menu.
  2. Go to your Facebook business page.
  3. Click the “Page Settings” button on the bottom left of your Facebook page.
  4. Click “Templates and Tabs” from the left-hand menu options.
  5. Click to the right of “Reviews” to turn the reviews tab off, removing this section from your page.

How to remove Facebook reviews

Remember that disabling your reviews does not delete Facebook reviews; it just hides them. The same Facebook reviews will appear if you decide to enable your reviews again.

How to Delete Negative or Fake Facebook Reviews

You may have some great reviews and wonder how to delete only the bad or fake ones. Unfortunately, you cannot delete individual reviews from Facebook, even false reviews. You can report reviews that don’t meet Facebook’s Community Standards, including those containing objectionable content like profanity or hate speech.

How to Report a Facebook Review

  1. Go to the Facebook review you’d like to report and click the three dots (…) in the top right corner.
  2. Click “Find support or report recommendation.”
  3. Follow the step-by-step instructions that appear on the screen.

How to report a Facebook review

Why Are Facebook Reviews Important for Small Businesses?

Public sentiment can impact your company’s success. About 90% of customers read customer feedback from online reviews before they trust a business. Plus, customers spend around 31% more if a company has positive reviews, showing that online reviews can strongly influence purchase decisions

How to Manage Facebook Reviews

So, you can’t just remove bad reviews, and reporting Facebook reviews might not solve your problem. What to do? Your best bet for managing your online reputation on the social media platform is to learn how to respond appropriately to Facebook reviews. Keep track of reviews and follow these steps:

  • Engage with positive feedback. At the very least, you should “like” your positive Facebook reviews.
  • Take things a step further by thanking reviewers for their positive feedback. Doing so will encourage them to continue speaking highly of you. 
  • Use positive review response templates if you’re unsure how to engage with positive customer feedback.

Should I Respond to Negative Reviews on Facebook?

It’s best to respond to negative reviews to show customers that you care about their experiences. Handle negative Facebook reviews with class and honesty. Apologize to customers who share bad reviews and offer to resolve the issue offline via email or over a phone call. Even though you can’t remove negative Facebook reviews, you can still influence the narrative with a thoughtful response.

If you want to use negative review response templates to navigate negative comments quickly and gracefully, that works great; just remember to personalize each response to the customer to whom you’re responding.

How to Get More Reviews on Facebook

The best way to manage your online reputation is to continually ask for reviews from happy customers. Eventually, you’ll have so many great reviews that the bad ones won’t even matter!

Sponsor your positive Facebook reviews. Broadly has a unique service that helps turn positive reviews into clickable Facebook ads, amplifying those stellar results you are promising. Let your best reviews outshine the few bad eggs, and encourage more customers to leave great reviews.

Let Broadly Handle Your Business Reputation Management

Looking to grow your business using positive Yelp, Facebook, or Google Reviews? Broadly teams up with business owners to help both small and local businesses improve their social media presence, attract new potential customers, and enhance their online customer experience.

Want to see how Broadly’s digital marketing and review management tools can help you manage your online reviews on Facebook and across social media channels?

Schedule a demo with us!

Transform your local business with revolutionary AI-powered software

 

This article was updated on February 1, 2024.

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Who Can See My Reviews on Facebook? https://broadly.com/blog/who-can-see-my-reviews-on-facebook/ Fri, 26 Jan 2024 01:23:51 +0000 https://broadly.com/?p=20388 If there’s anything we’re starting to hear loud and clear,…

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If there’s anything we’re starting to hear loud and clear, it’s the fact that Facebook reviews are quickly becoming the best way to make or break your reputation. But on that note, you might be asking “Who can see my reviews on Facebook? And are they reaching the right people?”

Don’t worry, local business owners, because we have a guide for you! Keep reading, because we’re about to dive head-first into the world of Facebook reviews, and we’ll help put all of your worries about who’s seeing your business’s reviews at rest. Let’s go!

Generate 5-star Facebook reviews for your business automatically

The Facebook Review System

First things first, reviews on Facebook are now called Recommendations. It’s not just the name that’s changed, though, as now people can share experiences and businesses can build credibility through Recommendations. No more simple star rating, because now you get free feedback and a new way for customers to voice their likes and dislikes about your business!

But you might be wondering, are these reviews public or private? The simple answer is that it’s a bit of both! Your business’s visibility and credibility hinge on how these recommendations are seen, so let’s take a closer look at how to manage those privacy controls so you can make sure new and returning customers are only seeing what you want them to see.

Also See: Our Guide to Facebook Reviews and Recommendations

Privacy Controls for Pages

Let’s tweak those privacy settings! You might be surprised to learn that your Facebook business page is treated a lot like its own Facebook user, with its own privacy settings and everything. 

To control who sees your posts and tags, navigate to the page you want to change the controls on and take these steps:

1.Select Settings on the left

Who can see my reviews on Facebook?

2. Select Privacy

Who can see my reviews on Facebook?

3. Select Page and Tagging

Who can see my reviews on Facebook?

An important thing to note is that these privacy settings don’t affect the visibility of your reviews or recommendations (remember how we mentioned it was a bit of both public and private before?), so make certain you’re always balancing transparency with control over your online reputation.

Effects of User Privacy Settings

Hold up, what about your customers’ privacy settings? Users leaving reviews can set their own privacy preferences, limiting who sees their recommendations. Some keep it within friends or a custom list. If you want an extra boost to your visibility, when a customer expresses interest in leaving feedback for you online, encourage them to leave them publicly. And highlight how much their feedback means to you and your business. 

The New Face of Reviews

In a nutshell, Facebook reviews are becoming a big deal for business owners! Take control of your reputation with privacy settings, but don’t forget to balance it with transparency. Let your customers know that you’re proud of your reviews! And if you’re ready to elevate your game, check out Broadly’s comprehensive review management services.

The Broadly Difference: Elevating Your Review Management

We’ve got the perfect tool to manage your reviews with finesse. Our review management software offers features that you and your business are bound to love. Ready to take charge of your online reputation? Make it happen with Broadly! Schedule a demo with us today.

Transform your local business with revolutionary AI-powered software

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Learn How to Enable Reviews on a Facebook Page for Business https://broadly.com/blog/how-to-enable-reviews-on-facebook-page/ Thu, 25 Jan 2024 23:04:07 +0000 https://broadly.com/?p=20378 Ever wondered how to turn those Facebook thumbs-ups into a…

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Ever wondered how to turn those Facebook thumbs-ups into a thriving online presence? Well, buckle up because the game has changed, and we’re here to spill the beans on the new Facebook Recommendations system. In this article, we’ll teach you what you need to know about how to enable reviews on Facebook pages and why they are so important.

Generate 5-star Facebook reviews for your business automatically

Do Facebook Reviews Still Exist?

The old Facebook reviews and ratings are out! Kaput! They’ve been replaced by something shinier—Facebook Recommendations. Yeah, the name’s different, but the concept is very similar, and we’re about to drop some knowledge on how it all works.

What Are Facebook Recommendations?

So, what’s the deal with Facebook Recommendations? They’re like reviews, but with a simple yes/no button on your page. Same gig, just with a different name.

What are Facebook recommendations?

How Do Facebook Recommendations Work?

It’s easy-peasy. Facebook asks your customers: “Would you recommend this company?” If it’s a thumbs-up, you get a point. Thumbs-down and you get a negative point. It’s like a virtual scoreboard, and your business is playing to win.

Nobody outside of Facebook HQ has cracked the code on how they tally those points. But what we do know is that they look at positive and negative recommendations, quality feedback, and the number of shares to give a total out of 5. It’s like a secret recipe for your online success!

How Do You Enable Reviews on a Facebook Page?

Ready to get those recommendations rolling in? Here’s how you turn on reviews and recommendations on your Facebook Page:

1. Go to your Facebook Page

How to enable reviews on Facebook page step 1

2. Click Settings

How to enable reviews on Facebook page step 2

3. Click Privacy

How to enable reviews on Facebook page step 3

4. Select Page and Tagging

How to enable reviews on Facebook page step 4

5. Switch on “Allow others to view and leave reviews on your page” (the slider should move from left to right and turn from gray to blue)

How to enable reviews on Facebook page step 5

And just like that, you’re in the game! Do note that this doesn’t turn on reviews with star ratings (as Facebook has gotten rid of the star ratings in favor of this new system) but instead allows people to give recommendations.

How Do Customers Leave a Recommendation?

Customers have a new way to show love! By clicking the Reviews tab on your page, they can hit Yes to recommend and are then able to share their thoughts, upload a pic (if on mobile), and add a tag, which they then submit by clicking Post.

Easy, right? Just like that, a user can leave you a recommendation!

Also See: How to Leave a Review on Facebook

The Significance of Facebook Recommendations for Businesses

Now, let’s break down why Facebook Recommendations are your business’s new secret weapon:

Increases Trust and Authenticity

Positive recommendations act like trust-building testimonials, showing potential customers that real people endorse and vouch for your business.

Provides Valuable Feedback

Recommendations come with actual comments and feedback. This treasure trove of insights gives you a backstage pass into what your customers love about your business and areas where you can improve.

Demonstrates That You Value Customer Engagement

When you actively seek and appreciate recommendations, you send a clear message: you care about what your customers think. It’s all about building a community of happy customers who feel heard and valued.

Influences Purchasing Decisions

We all turn to reviews before hitting that “Buy Now” button. Positive recommendations serve as a digital nudge, guiding potential customers toward choosing your business over others.

Boosts Visibility and Organic Reach

Facebook’s algorithm loves engagement. The more positive recommendations, the more your business gets highlighted in people’s feeds. It’s a snowball effect: visibility leads to more engagement, and more engagement leads to even more visibility.

How to Ask For Facebook Recommendations

Alright, time to roll up those sleeves and get those Facebook Recommendations pouring in. Here’s your playbook for maximum results:

Send Messages or Emails to Regular Customers with a Link to Your Facebook Reviews Section

Reach out to your loyal customer base directly. Craft a friendly message or email expressing your gratitude for their support and kindly ask if they’d consider leaving a Facebook Recommendation. 

Make it easy for them by including a direct link to your Facebook reviews section. Personalized requests go a long way in getting positive feedback.

Offer Incentives, Like a Small Discount or Free Item for Checking In on Facebook

Everyone loves a little extra, right? Sweeten the deal by offering a small discount or a freebie for customers who take a moment to check in on Facebook and leave a recommendation. It’s a win-win: they get a little perk, and you get a shiny new recommendation.

Ask Your Connections Such as Partners or Suppliers

Your business network is a goldmine. Reach out to partners, suppliers, or even neighboring businesses under your business account for full transparency. Share the love by leaving recommendations for each other on your business account as well. It’s a fantastic way to build a supportive community and boost each other’s online credibility.

Make Your Recommendations Tab Accessible via QR Codes with a Link to Your Reviews Tab

Create QR codes that, when scanned, directly lead customers to your Facebook reviews section. It’s a quick and convenient way for people to share their positive experiences, especially in your physical location.

Put a “Review Us on Facebook” Button on Your Website

Why not make the experience as easy as possible by adding a prominent “Review Us on Facebook” button on your site, encouraging visitors to share their thoughts? The more accessible you make it, the more likely they are to engage.

Create Facebook Ads with Your Reviews

Take your recommendations to the next level with targeted Facebook ads featuring your best feedback. This action helps you to showcase the positive experiences of your customers to a much wider audience.

Join Relevant Facebook Groups

Engage with your local community on Facebook Groups! Share your business journey, provide value, and kindly ask group members for their recommendations. The friendly and connected space makes it more likely for people to support a local business they know and trust.

Find more tips here: How to Ask for Recommendations on Facebook

The Broadly Difference: Elevating Your Review Management

Want to up your review game? Introducing Broadly, your secret weapon for review management! We’ll help you get the feedback and insights you need to take your business far, and we integrate seamlessly into your workflow!

Ready to improve your online presence? Broadly’s got your back! Schedule a demo with us today.

Transform your local business with revolutionary AI-powered software

The post Learn How to Enable Reviews on a Facebook Page for Business appeared first on Broadly.

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How to Request a Review on Facebook https://broadly.com/blog/how-to-request-facebook-reviews/ Thu, 25 Jan 2024 14:25:18 +0000 https://broadly.com/?p=14944 With over 2 billion daily users, Facebook is an important…

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With over 2 billion daily users, Facebook is an important part of marketing strategy for small businesses. Facebook recommendations are a great way for local companies to build trust with Facebook users and bring in new customers. Without further adieu, here’s how to request a review on Facebook.

Generate 5-star Facebook reviews for your business automatically

What Are Facebook Reviews?

Facebook reviews are feedback left by customers on Facebook business profiles. It is a dated term and is now more often referred to as recommendations.

Social media users often look at a Facebook business page to see what other customers think of the business before visiting. Something that sets Facebook recommendations apart from other review sites or Google reviews is that users see positive reviews from their own networks. If a user sees that someone they know loved your business, they might decide to check it out.  

Facebook used to feature a standardized five-star rating system that had customers leave a rating along with an optional comment explaining that rating. In 2018, Facebook updated reviews to their Recommendations feature. 

Star ratings and reviews from the old system still appear on business review pages, but the new recommendation system no longer offers the star scale. Recommendations start by asking customers if they recommend a business. Users respond with a yes or no and can then add tags, photos or an explanation up to 25 characters. 

What Is the Difference between a Facebook Review Request and a Facebook User Review?

A Facebook review request is a unique URL that links customers to the review form on their Facebook profile. Facebook review links make it easier for customers to leave reviews; they click the link and can complete the review process from there. These Facebook user reviews also show up under the reviews tab on your business profile. 

If a user wants to leave a review, they log into Facebook and go to the business page that they want to review. When they click “Reviews” in the left-hand corner, they’ll be asked whether or not they recommend the business. Then, reviewers can add tags or photos, write up to 25 characters explaining their answers, and post their recommendations. 

Should You Request Facebook Reviews?

Getting consistent reviews over time shows potential customers that your great service is current and long-lasting. Or, if you have some bad reviews and you improved your service, having great recent reviews can show you’ve improved and can bring in more customers. Requesting Facebook reviews is an excellent way to get them. A lot of people are willing to leave reviews when prompted. 

Don’t buy reviews, as it violates Facebook’s policies. You want to provide true, honest feedback from customers. When you do ask for feedback, make sure customers know it’s optional, but ask them directly and make it easy to leave a review. 

How Do I Request a Review on Facebook?

There are several ways to request reviews on Facebook; these will help get you started: 

  • Put signs up in your business
  • Print a QR code so customers can easily get to your business page 
  • Ask customers directly
  • Ask customers in-person when you complete their service 
  • Send a direct link
  • Send a text message or email asking customers to leave a review. Include a direct link to your Facebook business page so they can easily recommend you and leave feedback.
  • Add a CTA on your website
  • Ask customers to leave a review with a button that makes it easy to navigate to your Recommendations page 
  • Encourage customers to “check-in” on Facebook. Consider offering incentives, like a small discount or free item for checking in. 
  • Embed Facebook reviews on your website and promote positive reviews in Facebook ads and posts
  • Show customers you value their feedback by highlighting positive comments on your site and social media page 

There are plenty of ways to let customers know you’d like more reviews. Try different tactics and see what works for your customer base. 

How to Request a Review on Facebook Marketplace

The first thing we have to understand is that Facebook Marketplace has its own review system. It’s dancing to a very different drum compared to your Business page. Your customers can leave reviews on the Marketplace for the products or services they’ve received, which can garner your Business page more attention. 

When your customers make a purchase on Facebook Marketplace, they’ll receive a prompt to rate their experience. Easy peasy, right? But here’s the catch: they can only leave a star rating without adding comments. 

So here’s what you have to do: encourage your customers to leave you a Facebook Marketplace review, but then ask them to go to your Business page and leave a Recommendation with more information. This lets you keep your star ratings on the Marketplace and heartfelt reviews on your Business page, which work as a great duo!

Also See: How to Request a Review on Facebook Marketplace

Can You Turn Facebook Reviews Off?

If you have a number of bad reviews, you might consider turning reviews off on your Facebook page. Responding to negative reviews can actually help your business if customers see that you handle it with grace and do your best to correct the situation. If you turn your Facebook reviews off, it will remove Facebook reviews and you will also lose any positive reviews you have. 

If you decide to turn Facebook reviews off, here is a step-by-step guide to help you.

  • Log into your Facebook business page
  • Click the “Settings” tab
  • Click “Templates and Tabs”
  • Toggle the “Reviews” button to off

If you choose to reactivate your reviews, both positive and negative reviews will return. You might want to delete a negative or fake review, but unfortunately, you cannot delete single reviews. Only the author of the comment can delete it, but not the business owner. 

If you think a review is fake or goes against Facebook community guidelines, you can report it to Facebook and they will review it and decide whether or not to take it down. 

Benefits of Facebook Reviews for Small Businesses

Facebook reviews help build a trustworthy social profile and earn the confidence of both current and new customers. Facebook is one of the top review sites, so having positive reviews there can have a huge impact on getting new customers in the door. 

Negative reviews can also be an opportunity to make a good impression on customers. Respond to negative reviews with grace and understanding. Sometimes it is best to simply apologize and try to correct the experience for the customer. If it makes sense, tell your side of the story, knowing that you might not be able to get rid of negative reviews, but you can help shape the narrative. 

Consistent customer reviews also help improve your search engine optimization so that you appear higher on search engine result pages (SERPs). The earlier your business appears in search results, the more web traffic and opportunity for customer conversions you’ll have. 

Boost Your Online Presence with Broadly

Increase your Facebook reviews and start dominating your local market with automated review requests and review monitoring. Easily manage your reviews all in one place and watch your reviews double in no time. Ready to take charge of your online reputation? Make it happen with Broadly! Schedule a demo with us today.

Transform your local business with revolutionary AI-powered software

 

This article was updated on January 25, 2024.

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How Many Recommendations Are Needed for a Facebook Rating? https://broadly.com/blog/how-many-recommendations-are-needed-for-a-facebook-rating/ Fri, 19 Jan 2024 18:01:26 +0000 https://broadly.com/?p=20304 Ever wonder how Facebook recommendations can make or break your…

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Ever wonder how Facebook recommendations can make or break your online game? In this guide, we’re keeping things simple, breaking down what Facebook recommendations are all about, how they differ from reviews and ratings, and why they’re your ticket to a stellar Facebook rating.

Get ready to find out the answer to “How Many Recommendations Are Needed for a Facebook Rating?” and learn how recommendations can help your business thrive.

Generate 5-star Facebook reviews for your business automatically

What are Facebook Reviews, Recommendations, And Ratings?

Alright, let’s clear the air on these Facebook terms. Think of them as the three musketeers of online feedback—each with its own unique way of adding value to your business.

What Are Facebook Reviews?

Before 2018, reviews were a popular way to share feedback about a business. Leaving a review gave you the option to select a score out of five stars and enter a description of your experience. 

After 2018, Facebook began phasing out the use of reviews and replaced them with recommendations. However, if you have received reviews in the past, rest assured that the ratings given in those reviews are still accounted for by the platform towards your overall score, even if the reviews themselves might no longer be visible.

What Are Facebook Ratings?

Ratings are the stars you often see when you search for a Facebook Business page on Google. It is the score your business gets out of 5. In a nutshell, ratings are a quick snapshot of what people generally think about you, and seeing a high rating when a user searches for a business makes them more inclined to check out your Facebook Page.

What are Facebook ratings?

This score is also visible in the intro section of your business page as shown below:

How many recommendations are needed for a Facebook rating?

With the sunsetting of reviews, Facebook uses a new formula to calculate your star rating (Facebook). The platform does not go into specifics of how a star rating is calculated but does mention that the score comes from the cumulative reviews and recommendations left by users.

What Are Facebook Recommendations?

Recommendations are similar to reviews, but they also include a prompt for people to suggest a business to others. When a user visits your Facebook Page and wants to leave a recommendation, the first thing they will see under the “Reviews” tab are these two options:

How many recommendations are needed for a Facebook rating?

From there, the user can choose to recommend or not recommend your business and leave a description highlighting their experience. One thing that makes recommendations different from reviews is that they can be engaged with. People can upload photos, and other users can like, comment, and even share the feedback left by the patron. 

How many recommendations are needed for a Facebook rating?

How Many Recommendations Are Needed for Facebook Ratings?

There is no hard and fast rule that businesses should follow or an exact number of recommendations necessary to improve your overall rating. Since reviews with star ratings have been replaced with recommendations, the best way to have a rating visible on your page or to improve your current score is to receive as many high-quality recommendations as possible. 

Facebook in particular is looking for recommendations that:

  • Focus on the product or service offered by the business.
  • Are based on personal experience.
  • Are not from a user that manages the Page for that business.

Several factors influence Facebook page ratings aside from recommendations too, including the level of engagement the page generates in terms of likes, shares, and comments. 

You see, the more positive buzz going on about you, the more Facebook sees you as a popular, reputable business, and your Facebook score will reflect that.

Factors influencing ratings include:

  • Engagement: Are you regularly receiving likes, shares, and comments?
  • Quality of the content: Is it relevant, meaningful, and engaging?
  • Audience reach: How many people are exposed to the content? 
  • Hashtags and link-sharing: Are the content and hashtags relevant?
  • Number of followers: Is the count going up or down?

How Facebook Recommendations Work

There are two different types of recommendations on Facebook: algorithm recommendations and manual recommendations.

The Facebook Recommendations algorithm helps users find new content, products, people, and more based on factors such as location, age, interests, previous Facebook interactions, and time of day. 

It’s important to note that these recommendations only appear on mobile devices.

How many recommendations are needed for a Facebook rating?

On the other hand, manual recommendations are given when a user leaves a recommendation for a company in response to another user’s question or on the company’s page.

How many recommendations are needed for a Facebook rating?

Benefits of Facebook Recommendations

There are a multitude of benefits of Facebook recommendations for businesses. They include:

  1. Increases your organic reach and improves visibility
  2. Improves your reputation
  3. Increases social proof and trust
  4. Attracts potential customers
  5. Shows your business is actively engaged
  6. Influence buying decisions
  7. Build a community of customers

How to Set Up Facebook Recommendations

Here is a step-by-step guide on how to turn recommendations for your business on or off.

Enable Recommendations for Your Page

Step 1: First, navigate to your Facebook Page and switch accounts from your personal profile to your business profile to manage your page.

How to set up Facebook recommendations

Step 2: From there, navigate to the left panel of your page and click Settings.

How to set up Facebook recommendations

Step 3: Click on Privacy then navigate to Page and Tagging.

How to set up Facebook recommendations

Step 4: Toggle on Allow others to view and leave reviews on your Page? Once you do, it should turn blue.

How to set up Facebook recommendations

What Happens When Someone Recommends Your Product or Service on Facebook?

It enhances your business’s visibility and reach by promoting your product or service to their network and allows others to find out about your brand more effectively and organically than marketing alone.

How to Get Good Facebook Reviews and Recommendations

Businesses can proactively encourage customers to leave recommendations. This is a good practice to ensure you have a steady stream of recommendations from authentic customers. 

Here’s what to do:

1. Ask for Reviews from Loyal Customers

Your satisfied customers can be your biggest advocates. Don’t hesitate to ask them for reviews. A simple request can go a long way, and happy customers are often more than willing to share their positive experiences.

2. Make Sure Your Recommendations Tab is Accessible

Ensure that your Facebook Recommendations tab is easy to find. A visible and accessible tab encourages visitors to leave reviews without searching too hard. Make it a seamless process for them to share their thoughts about your business.

3. Respond to Google Reviews

Engagement is a two-way street. Respond not only to your Facebook reviews but also to those on Google. It shows that you value customer feedback across platforms, contributing to an overall positive online reputation.

4. Leverage Your Social Network

Your business’s social media platforms are powerful tools. Share positive reviews and recommendations on your other social channels. It not only amplifies the positive feedback but also encourages customers on different platforms to leave their own.

5. Generate Content

Regularly create engaging content related to your business. This can include posts about new products, behind-the-scenes looks, or customer success stories. Engaging content keeps your audience interested and more likely to share positive experiences.

6. Monitor Your Page Regularly

Stay on top of your Facebook page. Regularly check for new reviews, respond promptly to negative feedback, and engage with your audience. A well-maintained page reflects an active and attentive business, encouraging more positive recommendations.

7. Send Emails to Customers with a Link to Your Facebook Reviews Tab

Don’t underestimate the power of a direct invitation. Send emails to your customers expressing gratitude for their business and kindly ask them to share their experiences on your Facebook page. Include a direct link for quick and easy access.

8. Automate Recommendation Invites

Streamline the process by automating recommendation invites. Use tools that allow you to send automated requests to customers after a purchase or service. It’s a hassle-free way to consistently gather positive feedback.

9. Print QR Codes on Flyers or Ads with the Facebook Review Link to the Reviews Tab

Incorporate offline strategies by adding QR codes to your print materials. Customers can easily scan the code with their smartphones, leading them directly to your Facebook Reviews section. It’s a simple yet effective way to bridge the online/offline gap.

10. Embed a ‘Review Us on Facebook’ Button on Your Website

Make leaving a review a seamless part of your online presence. Embed a ‘Review Us on Facebook’ button on your website. This serves as a gentle prompt for visitors to share their experiences without navigating away.

11. Create Facebook Ads with Quotes from Your Reviews

Turn your positive reviews into promotional material. Create Facebook ads that feature quotes from your best reviews. It not only showcases customer satisfaction but also reaches a broader audience, potentially attracting more positive feedback.

How to Manage Facebook Recommendations

Below, find some tips to help you stay on the straight and narrow when navigating Facebook recommendations.

Responding to Positive Recommendations

  • Respond in a friendly and professional manner.
  • Use the customer’s name.
  • Thank them for leaving feedback on your page.
  • Tell them you hope to see them again. 

Responding to Negative Recommendations

  • Respond promptly in a friendly and professional manner.
  • Address them by name.
  • Thank them for the valuable feedback.
  • Apologize for their poor experience.
  • Explain how you will make sure it doesn’t happen again.
  • Follow up with them by email.

Can you Remove a Bad Recommendation on Facebook?

No, you cannot remove bad recommendations. You can only report malicious feedback that breaches community guidelines, such as hateful language, threats, or graphic language.

Instructions for reporting malicious feedback include:

Step 1: Click on the three dots at the top right of the feedback. 

Step 2: Click on Report Post and follow the instructions Facebook shares with you.

As a reliable and effective way of generating customer feedback, Facebook Recommendations, in partnership with a strong review management strategy, can help businesses build a strong positive online reputation and attract new customers. 

Experience The Broadly Difference Today

The Broadly Difference lies in our commitment to elevating businesses’ review management strategies. We help businesses take control of their online reputation by providing them with a powerful platform to manage their reviews, stay engaged with their customers, and ultimately grow their business.

Our software comes with key features and benefits that set us apart from the competition, including personalized review requests, review monitoring, and custom reporting. See what Broadly can do for your business and schedule a demo with us today!

Transform your local business with revolutionary AI-powered software

The post How Many Recommendations Are Needed for a Facebook Rating? appeared first on Broadly.

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